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YouTube Operations Guide

YouTube Analytics

The features described in this article are available only to partners who use YouTube's Content ID matching system.

YouTube Analytics lets you monitor the performance of your channels, videos, and claimed content with up-to-date metrics and reports. There's a ton of data available in different reports (e.g. Views, Traffic sources, Demographics). While this section won’t cover the many different reports you can use, we want to cover a few tips for maximal usage. For a comprehensive guide, visit YouTube Analytics in the Help Center.

Asset Analytics

  • Content Owners who are managing assets are able to see all Analytics reports for assets with the exception of the Subscribers and Ad Performance reports.
  • These reports allow you to drill down for aggregate data by asset, including top 200 claimed videos.
  • At the Content Owner level, toggling to the “top 10 assets” from the overview tab allows you to see your top assets. This is extremely useful for finding assets gaining in popularity, visualizing assets in comparison to each other, and discovering top videos driving performance to each asset.
  • This data is available daily, but can have a delay of a few days.

Using Analytics Groups

  • Groups allow you to view aggregate data of the items in a group which can help you analyze performance in an organized way.
  • For example, you can create groups based on a video series, asset group, or even geography or the recency of the upload.
  • You can see groups data for all the reports available in YouTube Analytics. Save your most used groups so that others can query data from the same group.
  • This data is available daily, but can have a delay of a few days.
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