Create and apply asset labels

These features are only available to partners who use YouTube Studio Content Manager.

Asset labels help you organize your assets into custom categories. Asset labels make it easier to:

• Search for the asset you’re looking for
• Update assets with a particular label
• Create campaigns for labeled assets
• View performance reports and analytics

View your existing asset labels

To find a list of your existing labels and the assets with these labels applied:

1. Sign in to Studio Content Manager.
2. From the left menu, select Asset labels.
3. Click an Asset Label to view a list of the assets that have that label.
   • You can also click the number of Claims or Campaigns for a list of the claimed videos or campaigns that use the label.

Create and apply new asset labels

To create and apply new labels to your assets:

1. Sign in to Studio Content Manager.
2. From the left menu, click Assets.
3. Click one or more checkboxes next to the assets you want to apply the new label to.
4. Click Edit  from the banner above and select Asset labels.
5. Enter the name of your new asset label.
   • If you don’t already have a label with that name, the name will have “(create new)” next to it. It won’t have “(create new)” if the label already exists.
   • Label names can include spaces. They cannot include angled brackets, commas, colons, ampersands, percent signs, or the pipe character “|”.
   • For tips on creating clear and specific label names, read our best practices for asset labels.
6. Click the checkbox next to your new asset label and click ADD.

Note: You can apply up to 30 labels per asset. You can have a maximum of 15,000 labels per Content Manager. Learn how to remove asset labels to stay under these limits.

Add existing asset labels

To add existing labels to your assets:

1. Sign in to Studio Content Manager.
2. From the left menu, click Assets.
3. Click one or more checkboxes next to the assets you want to apply the existing label to.
4. Click Edit  from the banner above and select Asset labels.
5. Search for the asset label and click the checkbox to select it.
6. Click ADD.

You can also manage asset labels using the CSV templates, the DDEX feed, or the YouTube Content ID API. Learn more about how to deliver content to YouTube.