These features are only available to partners who use YouTube Studio Content Manager.
Asset labels help you organize your assets into custom categories. Asset labels make it easier to:
- Search for the asset you’re looking for
- Update assets with a particular label
- Create campaigns for labeled assets
- View performance reports and analytics
View your existing asset labels
To find a list of your existing labels and the assets with these labels applied:
- Sign in to Studio Content Manager.
- From the left menu, select Asset labels.
- Click an Asset Label to view a list of the assets that have that label.
- You can also click the number of Claims or Campaigns for a list of the claimed videos or campaigns that use the label.
Create and apply new asset labels
To create and apply new labels to your assets:
- Sign in to Studio Content Manager.
- From the left menu, click Assets.
- Click one or more checkboxes next to the assets you want to apply the new label to.
- Click Edit
from the banner above and select Asset labels.
- Enter the name of your new asset label.
- If you don’t already have a label with that name, the name will have “(create new)” next to it. It won’t have “(create new)” if the label already exists.
- Label names can include spaces. They cannot include angled brackets, commas, colons, ampersands, percent signs, or the pipe character “|”.
- For tips on creating clear and specific label names, read our best practices for asset labels.
- Click the checkbox next to your new asset label and click ADD.
Note: You can apply up to 30 labels per asset. You can have a maximum of 15,000 labels per Content Manager. Learn how to remove asset labels to stay under these limits.
Add existing asset labels
To add existing labels to your assets:
- Sign in to Studio Content Manager.
- From the left menu, click Assets.
- Click one or more checkboxes next to the assets you want to apply the existing label to.
- Click Edit
from the banner above and select Asset labels.
- Search for the asset label and click the checkbox to select it.
- Click ADD.
You can also manage asset labels using the CSV templates, the DDEX feed, or the YouTube Content ID API. Learn more about how to deliver content to YouTube.