Change channel owners & managers with a Brand Account

Historically, Brand Accounts could be used with a variety of Google services. Starting August 4, 2021, Brand Accounts can only be linked to YouTube channels and will be designated with “(limited to YouTube)." This update will not impact existing Brand Accounts, only accounts that are created after August 4, 2021.

If you have a Brand Account, you can now use channel permissions to add or remove access to your YouTube channel instead. Learn more.

If a YouTube channel is linked to a Brand Account, multiple users can manage the channel from their Google Accounts. You don't need a separate username or password to manage YouTube channels with a Brand Account. The Brand Account can be linked to a YouTube channel but not other Google Services.

Add or remove managers from a YouTube channel

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First, check if your channel is connected to a Brand Account. If it’s not, you can change channel owners and managers by following the instructions here. 

View or add users

Only the owner of a Brand Account can grant access to a YouTube channel.

1. On YouTube, sign in as the owner of the Brand Account.
2. In the top right, click your account  Settings .
3. Under "Account," select Add or remove manager(s).
4. Click Manage permissions.
5. Enter your password and re-authenticate. Learn more about re-authenticating your account.
6. Choose Invite new users .
7. Enter their email.
8. Below their names, choose their role:
   • Owners can take the most actions, and they control who manages the account. An account must have one primary owner.
     • Note: Owners can take full actions on the channel. Examples include:
     • Deleting the channel
     • Removing other owners
     • Designating others as either owners or managers
   • Note that communications managers don't have access to YouTube channels. Learn more about roles for Brand Accounts.
9. Select Invite  Done.

Change roles or remove users

Only an owner of a Brand Account can remove owners or managers from a Brand Account's YouTube channel.

1. On YouTube, sign in as the owner of the Brand Account.
2.  In the top right, click your account Settings .
3. Under "Account," select Add or remove manager(s).
4. Click Manage permissions.
5. Enter your password and re-authenticate. Learn more about re-authenticating your account.
6. You'll see a list of users who can manage the account.
7. From here you can:
   • Change someone's role: Next to their name, select their current role, then choose a new role.
   • Remove someone: Next to their name, select Remove . Confirm your choice if asked.
8. Select Done.

You can remove yourself as an owner or manager. To leave your account as the primary owner, you'll first need to change another user's role to "Primary owner." 

Find the owner of a Brand Account

If you're a Brand Account manager, you can see who owns the Brand Account:

1. On your computer, go to YouTube.com.
2. Click Settings.
3. Under "Account," click Add or remove manager(s).
4. Click Manage permissions.
5. You'll see the Primary owner and other owners.