YouTube Non-profit Programme overview

The YouTube Non-profit Programme helps non-profits connect with supporters, volunteers and donors.

For many causes, video is a new but essential format for storytelling. With one billion viewers on YouTube every month, non-profits of all sizes can use YouTube videos to share their stories with a global audience. You can take a look at all the resources on the YouTube Non-profit Programme website.

Programme requirements

To see if your non-profit is eligible to participate in the YouTube for Non-profit Programme, review the Google Non-profits eligibility guidelines.

Programme features

As a YouTube Non-profit Programme partner, you have access to these features that are specifically designed for partners:

Link directly to your site from your videos

Link Anywhere cards

You can direct your viewers to your external campaign landing pages with Link Anywhere cards, a special card type that lets you link to any external URL. Find out how to set up Link Anywhere cards on your videos.

Optimise your content 

Learn how to use YouTube to engage your audience and grow your impact.

Use our production resources

Nonprofits with over 1,000 subscribers can gain special production access to shoot or edit your videos at YouTube Spaces across the globe. Go to the YouTube Space website and select your closest space for more information.

Dedicated technical support

We're here to support YouTube Non-profit Programme partners with any issues setting up your non-profit channel on YouTube. Learn how to contact us

Make sure that you take a look at the variety of channel features for YouTube creators that are available to all YouTube Non-profit Programme creators.
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