YouTube Non-profit Programme overview

The YouTube Non-profit Programme helps nonprofits connect with supporters, volunteers and donors.

For many causes, video is a new but essential format for storytelling. With one billion viewers on YouTube every month, nonprofits of all sizes can use YouTube videos to share their stories with a global audience. You can find all the resources on the YouTube Non-profit Programme website.

Programme requirements

To check if your nonprofit is eligible to participate in the YouTube Non-profit Programme, review the Google nonprofits eligibility guidelines.

Programme features

As a YouTube Non-profit Programme partner, you can use these features designed for partners:

Link directly to your site from your videos

'Link anywhere' cards

You can direct your viewers to your external campaign landing pages with 'Link anywhere' cards, a special card type that lets you link to any external URL. Learn how to set up 'Link anywhere' cards on your videos.

Optimise your content

Learn how to use YouTube to get to know your audience and grow your impact.

Dedicated technical support

We're here to support YouTube Non-profit Programme partners with any issues setting up a non-profit channel on YouTube. Learn how to get in touch with us

Make sure that you take a look at the variety of channel features for YouTube creators that are available to all YouTube Non-profit Programme creators.

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Centre