YouTube Nonprofit Program overview

The YouTube Nonprofit Program helps nonprofits connect with supporters, volunteers, and donors.

For many causes, video is a new but essential format for storytelling. With one billion viewers on YouTube every month, nonprofits of all sizes can use YouTube videos to share their stories with a global audience. You can find all the resources on the YouTube Nonprofit Program website.

Program requirements

To check if your nonprofit is eligible to participate in the YouTube Nonprofit Program, review the Google Nonprofits eligibility guidelines.

Program features

As a YouTube Nonprofit Program partner, you can use these features designed for partners:

Link directly to your site from your videos

Link Anywhere cards

You can direct your viewers to your external campaign landing pages with Link Anywhere cards, a special card type that lets you link to any external URL. Learn how to set up Link Anywhere cards on your videos.

Optimize your content 

Learn how to use YouTube to get to know your audience and grow your impact.

Dedicated technical support

We're here to support YouTube Nonprofit Program partners with any issues setting up your nonprofit channel on YouTube. Learn how to get in touch with us

Make sure to check out the variety of channel features for YouTube creators available to all YouTube Nonprofit Program creators.

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