YouTube Nonprofit Program overview

The YouTube Nonprofit Program helps nonprofits connect with supporters, volunteers, and donors.

For many causes, video is a new but essential format for storytelling. With one billion viewers on YouTube every month, nonprofits of all sizes can use YouTube videos to share their stories with a global audience. You can take a look at all the resources on the YouTube Nonprofit Program website.

Program requirements

To see if your nonprofit is eligible to participate in the YouTube for Nonprofit Program, review the Google Nonprofits eligibility guidelines.

Program features

As a YouTube Nonprofit Program partner, you have access to these features specifically designed for partners:

Link directly to your site from your videos

Link Anywhere cards

You can direct your viewers to your external campaign landing pages with Link Anywhere cards, a special card type that lets you to link to any external URL. Learn how to set up Link Anywhere cards on your videos.

Optimize your content 

Learn how to use YouTube to engage your audience and grow your impact.

Use our production resources

Nonprofits with over 1,000 subscribers can gain special production access to shoot or edit your videos at YouTube Spaces across the globe. Go to the YouTube Space website and select your closest space for more information.

Dedicated technical support

We're here to support YouTube Nonprofit Program partners with any issues setting up your nonprofit channel on YouTube. Learn how to contact us

Make sure to check out the variety of channel features for YouTube creators available to all YouTube Nonprofit Program creators.
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