In the YouTube rights management system, a claim is an assertion of copyright ownership on a video.
Claims are made on videos uploaded by your Content Manager’s linked channels or by other users when their videos match your assets. When Content ID finds a video that matches your asset, a claim is created and a policy is applied (monetize, track, or block).
In Studio Content Manager, claims are grouped by individual video so you can manage all claims on a video at once.
- Partner-uploaded videos: Videos uploaded by a YouTube channel under your Content Manager. Videos are claimed when they’re uploaded and an upload policy gets applied.
- Claiming partner-uploaded content allows for monetization options, Content ID matching, and reporting.
- User-generated content (UGC): Videos that other YouTube users upload to their channels.
- When their videos contain content you own, their video gets a claim and your match policy gets applied. The match policy claim tells YouTube what action to take with these videos (monetize, track, or block).
A claim is the assertion of ownership on a video.
A claimed video is a video that has one or more claims on it.
Copyright owners manage their ownership rights on YouTube either by issuing a copyright takedown, or, if they use Content ID, by claiming a video.
A Content ID claim doesn’t result in a copyright strike, but a copyright takedown does. Learn more about the difference between copyright takedowns and Content ID claims.