What is a claim?

These features are only available to partners who use YouTube Studio Content Manager. Contact your YouTube Partner Manager to get access.

In the YouTube rights management system, a claim is an assertion of copyright ownership on a video.

Claims are made on videos uploaded by your Content Manager’s linked channels or by other users when their videos match your assets. When Content ID finds a video that matches your asset, a claim is created and a policy is applied (monetize, track, or block).

In Studio Content Manager, claims are grouped by individual video so you can manage all claims on a video at once.

Abusive or fraudulent claims may result in penalties including legal liability and termination of partnership. Read the best practices for claims for tips on avoiding over-claiming and removing mistaken claims.

Sources of claims

  • Partner-uploaded videos: Videos uploaded by a YouTube channel under your Content Manager. Videos are claimed when they’re uploaded and an upload policy gets applied.
    • Claiming partner-uploaded content allows for monetization options, Content ID matching, and reporting.
  • User-generated content (UGC): Videos that other YouTube users upload to their channels.
    • When their videos contain content you own, their video gets a claim and your match policy gets applied. The match policy claim tells YouTube what action to take with these videos (monetize, track, or block).


What’s the difference between “claims” and “claimed videos”?

A claim is the assertion of ownership on a video. 

A claimed video is a video that has one or more claims on it. 

What’s the difference between “claims” and “takedowns”?

Copyright owners manage their ownership rights on YouTube either by issuing a copyright takedown, or, if they use Content ID, by claiming a video.

A Content ID claim doesn’t result in a copyright strike, but a copyright takedown does. Learn more about the difference between copyright takedowns and Content ID claims.

How long does it take for a claim to take effect?

Your policies will be immediately applied to any content uploaded after your policy is created or edited.

Content ID also performs a "legacy scan" to identify matching videos uploaded before your asset was created. Recent uploads and popular videos are scanned first.

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu