Introduction to paid content

YouTube paid content is video or channel content that only paying customers can see. A paid video is a video for which users pay a rental or purchase fee to watch the video. A paid channel is a channel for which users pay a monthly or yearly subscription fee to watch its videos. As the channel owner, you define one or more offers that set the terms of the rental, purchase, or subscription.

When a user rents or purchases a paid video or subscribes to a paid channel, he or she selects an offer and goes through the standard YouTube purchase process. The user gets access to the paid content as soon as the purchase is complete. All subscriptions include a 14-day free trial, so the user’s credit card is not charged until the end of the free trial. If the user unsubscribes during the free trial, the credit card is not charged.

Users purchase paid content on the web at youtube.com or on Android devices with the supported YouTube app, and then can view the content on various platforms and devices.

Paid content is not currently available to all content partners. To be eligible to create paid content, you must own a channel with at least 1000 subscribers and reside in one of the supported locales. More about eligibility.

To create paid content:

  1. Enable paid content for your YouTube account.

  2. Upload content to your channel.

  3. Create rental and/or purchase offers for the video, or subscription offers for the channel.

Revenue from paid videos appears in the Transactional reports section of the Content Manager, on the Paid Subscriptions and account monetization pages, and in the Transaction earnings report in YouTube Analytics. Paid channel revenue does not appear in YouTube Analytics at this time.

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