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Introduction to paid content

On September 19, 2017, you will no longer be able to create paid content on YouTube. All your existing paid channels or videos will continue to show until December 1, 2017, and then they'll be made private. Individual videos purchased (not rented) will be accessible to purchasers until December 1, 2022 per purchase terms. Learn more about your options for managing paid content.

YouTube paid content is video or channel content that only paying customers can see. As the channel owner, you can create the terms for the rentals, purchases, or subscriptions.

  • A paid video is a video that viewers pay a rental or purchase fee to watch.

  • A paid channel is a channel that viewers pay a monthly or yearly subscription fee to watch.

Viewers can purchase paid content on youtube.com or on select mobile devices with the supported YouTube app. See what platforms and devices they can view the content on.


When a viewer rents or purchases a paid video or subscribes to a paid channel, they get access to the paid content as soon as the purchase is complete. All subscriptions include a 14-day free trial, so the user’s credit card is not charged until the end of the free trial. If the user unsubscribes during the free trial, the credit card is not charged.

Eligibility requirements

Paid content isn't currently available to all content partners. Learn all eligibility criteria for creating paid content.

Create paid content

To create paid content:

  1. Follow the steps to enable paid content for your Google account.

  2. Upload content to your channel.

  3. Create rental and/or purchase offers for the video, or subscription offers for the channel.

See paid content revenue

You can see revenue from paid videos in the following places:

Paid channel revenue does not appear in YouTube Analytics at this time.

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Resources for Creators

Check out the creator resources available to help you build your channel and connect with the community.