What is an asset?

The features described in this article are available only to partners who use YouTube's Content ID matching system.

An asset contains information about intellectual property, such as a sound recording or a television episode, that a content owner has provided YouTube for rights management on our platform.

Assets are not YouTube videos; they are objects containing information about that piece of intellectual property, including various metadata, ownership information, claims, policies, and the content reference files that allow the asset to match and claim content found within user uploaded videos.

There are several different types of assets, including:

  • Web — Represents YouTube original video or other types of video content not covered by the other asset types.
  • Sound Recording — Represents an audio recording. A Sound Recording asset has metadata like ISRC, artist, and album. It embeds one or more Composition Share assets, and may in turn be embedded in a Music Video asset.
  • Composition Share — Represents an ownership share of a musical composition. A Composition Share asset has metadata like ISWC and writers.
  • Music Video — A music video asset represents audiovisual music content, generally a promotional clip of the type music labels provide. It often embeds a sound recording asset. A Music Video asset has metadata like Video ISRC, song, and artists
  • Art Track — Represents the video of a sound recording that doesn't have a premium music video.
  • Movie — Represents a feature film. A movie has metadata like ISAN/EIDR and directors.
  • Television episode — Represents an episode from a television show. An episode has metadata like season and episode number.

Selecting the correct type for your assets is important. Contact your account manager if you're not sure which asset type to use. 

An asset should represent one piece of intellectual property. For example, multiple episodes of the same TV show should be on separate TV Episode assets, each having one or more references representing that specific episode.

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