Manage advanced channel settings

You can manage your channel's advanced settings on the Settings page of your YouTube account:

  1. Sign in to YouTube Studio.
  2. From the left menu, select Settings .
  3. Select Channel and then  Advanced settings.
  4. Scroll down and select Advanced channel settings.

Advanced channel settings

Choose your country setting

You can choose the country/region for your YouTube channel using the drop-down menu under your profile picture. Eligibility for the YouTube Partner Program is based on the country/region setting you choose here.

Associate a website with your channel

If you're the channel's manager, you can associate your official website with the YouTube Channel. This lets you incorporate signals from your website's Page Rank on into YouTube’s search algorithm.

  1. Enter the URL in the Associated website field.
  2. Click Add.
  3. Confirm the association in Google Search Console by following the instructions on how to choose a verification method.
Create a redirect URL from your channel

You can have the shortened version of your custom URL redirect your audience to another channel. In the Redirect URL field, enter the URL of the website that your redirect URL should lead to.

Important: Redirect URLs are only available to partners and advertisers who have had this feature enabled by their partner manager or sales representative.

For example, if your URL is, you can have your shortened URL ( send viewers to the YouTube Nation channel by entering or in the Redirect URL field.

Set up conditional redirects for your channel

You can redirect people who are visiting your channel to another channel based on their language, location, age, or gender.

Important: Conditional redirects are only available to partners and advertisers who have this feature enabled by their partner manager or sales representative.

For each row, you can add a rule to set the conditional redirect. Rules are matched from top to bottom and the first rule that matches a user is applied. Here are the rules you can apply:

  • Language and location: Specified by full or partial locales (en_us, en_, or _us).
  • Ages: Specified by a comparison (<, <=, >, >=) and a number.
  • Gender: Specified with m or f.
  • Destination: Either a channel name or _block. Users that match the _block destination will be redirected to /Channels.

Example conditional redirects

Example redirect Redirect result
en_,Channelname Keeps all English speakers on this channel.
,Channelname Keeps all users on this channel.
_us,<21,_block Blocks all users who are in the United States and under the age of 21 from visiting this channel.



Keeps all users who are in the United states, 21 years old or older, and female on this channel and blocks all other users.
Link YouTube channel to Google Analytics property ID

You can integrate your channel with Google Analytics to get a better understanding of visits to your actual channel page. This may be helpful if you use multiple Google products and want to share data across the linked accounts. Learn more about using properties in Google Analytics.

If you want to check watch times, traffic sources, or demographics for your YouTube channel, use YouTube Analytics.
  1. Sign in to your Google Analytics account.
  2. Copy your property's tracking ID. If you don't have one set up, learn how to set up a property in Google Analytics.
  3. Go to your YouTube Studio Advanced Settings.
  4. At the bottom, paste your tracking ID into the Google Analytics property tracking ID.
  5. Click Save.

Set your channel's audience    

Open the Advanced Settings tab to set your channel’s audience.
Simplify your workflow by selecting a channel settings. This setting will affect existing and future videos. If you choose not to select a channel settings, you’ll be required to identify each video on your channel that’s made for kids. Settings for individual videos will override the channel settings.
This will also restrict certain features on your channel. If you aren’t sure whether or not your videos are made for kids, check out this Help Center article.
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