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Merch annotations

Starting in May 2017, you won't be able to edit annotations or add new ones. All your existing annotations will continue to show on videos. Learn how to use other tools to keep viewers engaged.

Merch annotations provide creators a way to promote their licensed merchandise directly in their videos

Create a Merch annotation

Before you start: Make sure you have external linking turned on for your account.

You can create links from your videos to approved external retail sites where you sell related merchandise. 

By using this feature, you agree that you will only link to merchandise that you directly own/license. Violating any of the Terms & Conditions can result in the removal of this feature or your partnership status.
  1. From your Video Manager, click the downwards arrow next to the "Edit" button of the video you want to change, then click Annotations.
  2. Click the Add annotation button to create a new annotation, or select an existing annotation.
  3. Check the 'Link' checkbox to add a retail url, then choose the Merch category in the drop-down menu.
  4. When you’ve placed an approved retailer link and have finished editing your annotation, select Save and/or Publish.

Please note that video playback stops when a user clicks an annotation in your video, which can impact your watch time metrics.

Approved retailers and example links

Merch Annotations can link to your storefront or an individual product. URLs entered into the annotations editor must be formatted correctly in order to link correctly — use the examples below to see how URLs should be formatted for each site.

  • Spreadshirt (accepts international links): TheFineBros (
  • District Lines: MeekaKitty (
  • TopspinOkGo (
  • CafepressGeekAndSundry  (
  • Jinx: GeekAndSundry (
  • Shopify: EpicMealTime (
  • Songkick: KarminMusic (
Other approved retailers
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