Promote your live stream

Promoting an event can help you to attract a larger audience. Here are some quick tips to help you get started.

Before the event

• Create a channel trailer or teaser video and help promote the event.
• Share your streaming link at least 48 hours before you go live.
• Connect your social media accounts to your channel for easy sharing.
• Embed the URL on your website and send the links to blogs that may want to display your content.
• Create a Live section to display upcoming and live events on your channel.
• Add an associated website. This website will help us improve the quality of search results and verify your channel as the official representation of your brand on YouTube.
• Apply optimisation techniques to your channel and videos.

During the event

• Create highlight clips of the event while it's still live.
• Note: Subscribers may get a notification of your public events in their homepage feed.
• Note: Subscribers will find the live stream in the What to watch area.
• You can also update your banner image to include the event name, date and time.

After the event

• An archive of the live stream will be automatically uploaded on your channel by default. Setting live streams' archive visibility to 'Public' can increase the reach of your future streams.
• Organise the archive and highlight clips into playlists.
• For mobile streams, you will also have the option to save a Short highlight video, which is automatically pulled from your live stream. Saving the highlight will save it by default as a private video in your video list. Setting a highlight's visibility to 'Public' can increase the reach of your live content in the Shorts Feed.
  • Note: A live stream must meet the following criteria for Short video highlights:

    • The live stream must be between 10 minutes and 12 hours long.
    • The stream must be in a vertical format and streamed using the YouTube Mobile app.
    • The stream cannot be a screencast.
    • The stream must have chat enabled.
    • The stream must not be set as 'Made for Kids'.
    • The stream must meet safety standards.