Promote your live stream

Promoting an event can help you to attract a larger audience. Here are some quick tips to help you get started.

Before the event

  • Create a channel trailer or teaser video and help promote the event.
  • Share your streaming link at least 48 hours before you go live.
  • Connect your social media accounts to your channel for easy sharing.
  • Embed the URL on your website and send the links to blogs that may want to display your content.
  • Create a Live section to display upcoming and live events on your channel.
  • Add an associated website. This website will help us improve the quality of search results and verify your channel as the official representation of your brand on YouTube.
  • Apply optimisation techniques to your channel and videos.

During the event

  • Create highlight clips of the event while it's still live.
  • Note: Subscribers may receive a notification of your public events in their homepage feed.
  • Note: Subscribers will find the live stream in the What to watch next area.
  • You can also update your banner image to include the event name, date and time.

After the event

  • Post an archive of the live event soon after completion.
  • Organise the archive and highlight clips into playlists.

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