Tips to optimize your video

You can optimize your videos to help viewers find your content easily and keep them engaged. Check out the video below for an intro to video thumbnails, titles and descriptions. You’ll also learn about info cards, end screens, and playlists.

Help Your YouTube Videos Stand Out & Keep Viewers Watching (Creator Basics)

It’s a good idea to make your content:

  • Clear, consistent, and representative so that people who find your channel will instantly understand what your videos are all about.
  • As simple as possible. Think of logos or the branding of products you like—they’re likely a singular image or style that sticks in your brain.
  • Something you’re proud of. Remember—your content will become an extension of you, especially if you star in your channel.
  • Follow YouTube Community Guidelines.

We recommend

If these are a lot of things to work with, start with focusing on your titles, descriptions and thumbnails. You can always add or edit in the rest later.

Next: check out video equipment tips

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