Clear search
Close search
Google apps
Main menu

YouTube advertising formats

Note: You may have noticed some visual updates to your monetisation settings. All current settings will remain the same. This would also be a good opportunity to opt into additional monetisation options, if you haven’t already done so.

In an effort to simplify the monetisation settings and guide creators like you better through the available options, we have renamed and reorganised this section.

There are several types of ads that may appear next to your videos when you've enabled video monetisation.

Ad format Placement Platform Specs
Display ads


Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player. Desktop 300 x 250 or 300 x 60

Overlay ads

Semi-transparent overlay ads that appear in the lower 20% portion of your video. Desktop 468 x 60 or 728 x 90 image ads or text

Skippable video ads

Skippable video ads allow viewers to skip ads after 5 seconds if they wish. Inserted before, during or after the main video. Desktop, mobile devices, TV and game consoles Plays in video player.

Non-skippable video ads and long, non-skippable video ads

Non-skippable video ads must be watched before your video can be viewed.

Long non-skippable video ads can be up to 30 seconds long.

These ads can appear before, during or after the main video.

Desktop and mobile devices

Plays in video player.

15 or 20 seconds in length, depending on regional standards.

Long, non-skippable ads can be up to 30 seconds in length.

Bumper ads

Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed. Desktop and mobile devices Plays in video player, up to 6 seconds long

Sponsored cards

Sponsored cards

Sponsored cards display content that may be relevant to your video, such as products featured in the video.

Viewers will see a teaser for the card for a few seconds. They can also click on the icon in the top right-hand corner of the video to browse the cards.

Desktop and mobile devices Card sizes vary

Curious about running ads? Learn more about the different YouTube advertising formats available.

How ads can appear: To see how ads may appear on different devices and in different formats, visit the Ad Format Gallery.


Was this article helpful?
How can we improve it?
Resources for Creators

Take a look at the creator resources available to help you build your channel and connect with the community.