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YouTube advertising formats

There are several types of ads that may appear next to your videos when you've turned on video monetization.

Ad format Placement Platform Specs
Display ads

Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player. Desktop 300x250 or 300x60

Overlay ads

Semi-transparent overlay ads that appear on the lower 20% portion of your video. Desktop 468x60 or 728x90 image ads or text

Skippable video ads

Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video. Desktop, mobile devices, TV, and game consoles Plays in video player.

Non-skippable video ads

Non-skippable video ads must be watched before your video can be viewed.

These ads can appear before, during, or after the main video.

Desktop and mobile devices

Plays in video player.

15 or 20 seconds in length, depending on regional standards.

Bumper ads

Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed. Desktop and mobile devices Plays in video player, up to 6 seconds long

Sponsored cards

Sponsored cards

Sponsored cards display content that may be relevant to your video, such as products featured in the video.

Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards.

Desktop and mobile devices Card sizes vary

 

Get pro tips to choose the ad formats that show on your videos.
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