YouTube advertising formats
There are several types of ads that may appear next to your videos when you've turned on video monetization.
| Ad format | Placement | Platform | Specs |
| Display ads
|
Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player. | Desktop | 300x250 or 300x60 |
|
Overlay ads |
Semi-transparent overlay ads that appear on the lower 20% portion of your video. | Desktop | 468x60 or 728x90 image ads or text |
|
Skippable video ads |
Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video. | Desktop, mobile devices, TV, and game consoles | Plays in video player. |
|
|
Non-skippable video ads must be watched before your video can be viewed. These ads can appear before, during, or after the main video. |
Desktop and mobile devices |
Plays in video player. 15 or 20 seconds in length, depending on regional standards. |
|
Bumper ads |
Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed. | Desktop and mobile devices | Plays in video player, up to 6 seconds long |
|
Sponsored cards |
Sponsored cards display content that may be relevant to your video, such as products featured in the video. Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards. |
Desktop and mobile devices | Card sizes vary |
Get pro tips to choose the ad formats that show on your videos.