Audience retention report

The Audience retention report is an overall measure of your video's ability to retain its audience.

On the main "Audience retention" page, you'll see the average view duration for all videos on your channel, as well as a table with the top 200 videos or channels on estimated minutes watched.

To see audience retention data for a specific video, click the name of the video in the table. From there, you can play your video to see how different parts of your video are doing.

You’ll also find this report on mobile in the YouTube Creator Studio App. Just tap the navigation guide in the upper left corner, select Videos, tap on a video and you’ll see a section with audience retention. You can tap on audience retention to adjust your view for a particular time period.

Types of audience retention

  • Absolute audience retention shows the views of every moment of the video as a percentage of the number of video views. Pay close attention to the first 15 seconds of every video--that's when viewers are most likely to drop-off.
  • Relative audience retention shows your video's ability to retain viewers during playback in comparison to all YouTube videos of similar length. The higher the graph at any given moment, the proportionately more viewers kept watching your video over the preceding seconds of playback versus other videos at that same moment in their playbacks.
Audience Retention
If you can't see your video within the report, enable embedding for your video.
Note that even if you’ve selected to see data for a specific location, the audience retention graph is based on world-wide data.

Audience retention by traffic type

There are three different curves available for the Audience retention report, whether these are displayed depends on the type of traffic a video receives.

  • Organic traffic: Views that are the direct result of user action, for example somebody searched for a video or clicked on a suggested videos or browsed a channel etc.
  • Paid traffic:
    • TrueView in-stream: Ads that are auto-played before a video and the user has the option to skip the ad after five seconds. This graph includes both ad views (when an ad is viewed until completion or more than 30 seconds) and ad playbacks (when an ad is skipped after five or more seconds). This data helps advertisers to determine viewers’ drop-off points during the entire playback.
    • TrueView in-display: Ads that the user selects to play (includes TrueView in-display and TrueView in-search).
Note that the granular traffic graphs are only available from September 25, 2013. For earlier timeframes you see an “All” graph which refers to organic views and TrueView ad views.


Want to know how effectively you are hooking and retaining your audience? Learn more about the Audience Retention report.

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