Add branded content restrictions & disclosure labels

If you feature branded content, sponsorships, endorsements, or other commercial relationships in your videos, you have to let YouTube know by selecting the paid promotion button in your video details. Selecting the paid promotion button adds a disclosure label that appears at the beginning of your video.

Your branded content must comply with YouTube’s Community Guidelines and Google Ads policies, with some exceptions where those policies may not be applicable to branded content.  You and the partners you work with are also responsible for understanding and complying with all applicable legal requirements. For more details, review YouTube’s Branded Content Policy.

If you want to search for specific videos where the creator has disclosed branded content, use this link. If you are on a mobile device, touch and hold the link to copy the web address, then paste it into your browser's navigation bar.

Set age or location restrictions for branded content

You can limit who gets to find your branded content based on their age or location. These manual controls help you meet local advertising laws, the requirements of your brand partnerships, and comply with YouTube’s Community Guidelines and Google Ads policies.

Note: To edit age and geography restrictions, use YouTube Studio on your computer. The options for age and geographic restrictions only appear if you select Yes under Paid promotion.

To set age or location restrictions for a new video:

1. Sign in to YouTube Studio.

2. In the top-right corner, click Upload videos Select files Show more.

3. Under “Paid Promotion”, select “Yes, my video includes branded content” Set Up.

4. Set the “Custom age and country restrictions.”

   • Age restrictions: Use the dropdown menu to select the default minimum age.

   • Country-specific age restriction: Use the “Minimum age” dropdown to select your preferred age add countries.

5. Click Save.

To set age or location restrictions for an existing video on your channel:

1. Sign in to YouTube Studio.

2. From the left menu, select Content.

3. Select the video you want to edit.

4. Select the My video contains a branded content checkbox.

5. Set the “Custom age and country restrictions.”
   • Age restrictions: Use the dropdown menu to select the default minimum age.
   • Country-specific age restriction: Use the “Minimum age” dropdown to select your preferred age add countries.
6. Click Save.

More resources

For further info, we recommend that you regularly refer to your local legal resources, such as the Federal Trade Commission (FTC) in the United States, the Advertising Standards Authority (ASA) in the United Kingdom, the Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) in France, the media authorities Medienanstalten in Germany or the Korea Fair Trade Commission (KFTC) in Korea.

The info presented in this Help Center article is not legal advice. We provide it for informational purposes so you may wish to check with your own legal representatives.