Watching videos with paid product placements, sponsorships & endorsements

When a video includes paid product placements, endorsements, or sponsorships, you’ll see a disclosure at the beginning of the video when designated by the creator.

Note: YouTube Premium provides ad-free videos. However, you may still see sponsored content directly added by creators to videos.

What are paid product placements, sponsorships & endorsements?

Paid product placements:

  • Videos about a product or service because there's a connection between the creator and the maker of the product or service.
  • Videos created for a company or business in exchange for compensation or free of charge products/services.
  • Videos where that company or business’s brand, message, or product is included directly in the content and the company has given the creator money or free of charge products to make the video.

Endorsements: Videos created for an advertiser or marketer that contains a message that reflects the opinions, beliefs, or experiences of the creator.

Sponsorships: Videos that have been financed in whole or in part by a company, without integrating the brand, message, or product directly into the content. Sponsorships generally promote:

  • The brand
  • Message
  • Product of the third party

If you’re a creator, learn how to add paid product placements, sponsorships & endorsements to your video here.

How do paid product placements, sponsorships & endorsements work for content viewed by supervised accounts or content set as made for kids?

All paid promotions that appear in videos directed to children contain a disclosure that is understandable by children.

All paid promotions need to follow our Ad Policies, which prohibit ads in certain categories. Advertising on content set as “Made for Kids” must not be deceptive, unfair, or inappropriate for its intended audience. The content must not use any third party trackers or otherwise try to collect personal info without first obtaining parental consent. The content must also comply with all relevant laws and regulations. Creators and the brands they work with are responsible for understanding and complying with their local and legal obligations to disclose Paid Promotion in their content. Some of these obligations include when and how to disclose, and to whom to disclose.

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