Data and performance measurement tools on YouTube

Access your analytics to measure the performance of your content with tools that are most useful to creators and content owners. Learn how you can use data to measure performance using analytics on YouTube.

Access your analytics

Note: If you have multiple accounts, make sure you’re signed into the account you want to manage.

  1. Sign in to YouTube Studio.
  2. From the left menu, click Analytics.

Data for Creators

Data for Content Owners

YouTube Analytics APIs

YouTube Analytics API and YouTube Reporting API provide access to YouTube Analytics data. Understand the similarities and differences to choose the right API for your application. Learn more

  • YouTube Analytics API: The YouTube Analytics API supports real-time targeted queries to generate custom YouTube Analytics reports. Learn more
  • YouTube Reporting API: The YouTube Reporting API retrieves bulk reports containing YouTube Analytics data for a channel or content owner. Learn more.

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu