A consistent, sustainable release schedule is critical when building and fulfilling audience expectations and maintaining your wellbeing.
When building an upload schedule, it's important to review and consider:
- Frequency: How often do you upload per week/month? Is this frequency sustainable over the long term? Do you have a structure for what comes when?
- Consistency: Are you consistent about both your upload and content schedules? Will you link content to specific days of the week? Have you taken any breaks or made changes in the last six months?
- Content volume: Is there a particular format, series or content type that you're producing more of vs another? Will you upload other content types along with your videos?
Look at the efficiency of each type of content:
- Monetary cost vs return
Review the monetary cost to produce an individual video and compare it to both the viewership and revenue that it generates. RPM is a great metric for tracking revenue. - Time to produce
It's also important to think about the time involved to produce one content type vs another. Is it more important to focus on low-frequency, high-production-value content or high-frequency, easy-to-produce content?
Be clear about the goals that your uploaded content aims to achieve:
- Revenue-focused content will likely focus on advertiser-friendly topics and appeal to high CPM audiences.
- Subscriber-growth-focused content will need to introduce your brand and encourage viewers to come back on a consistent basis.
- Reach-focused content is likely to be accessible and have mass appeal. It can answer common questions, address topical issues or provide universally understood entertainment.
Board Game Reviews Ep #244: MY LIL' EVERDELL
ProZD's board game reviews, which he uploads most often, are geared toward a more niche audience.
when your teammates overthink it in a board game
ProZD's most-viewed but less-often-uploaded videos are low-production, short, horizontal videos that have incredibly broad appeal.
Final considerations:
Are there other elements that you could build into your programming schedule?
- Notable dates, such as local or global holidays
- Relevant game releases or movie premieres
- Content collaborations
- Your holidays or breaks
Remember that your upload schedule doesn't just have to include video content. Think about how to maintain consistent interaction between video uploads without overwhelming your audience.
- Shorts
- Live
- Community tab polls
Once you have considered what content you'll create to meet your goals and how often, create your upload schedule for the coming weeks or months.
Things to bear in mind
- While the goal is to schedule your content in advance, different content types and verticals may limit how far ahead you can plan. For example, topical news videos or vlogs.
- Think through ways to make producing content easier. Consider filming videos in batches whenever possible.
We recommend
- Use YouTube tools to automate your uploads. Schedule your videos to allow you the freedom to be consistent with your uploads without feeling tied to your computer or mobile device.
- Make sure that you review the various upload settings to ensure that the proper features are enabled. This can include Premiere status, ad enablement, and features like Super Chat and Super Stickers.
Next: Take a look at video equipment tips