Create in-the-moment experiences, build a community with your fans in real time and find more ways to connect to the world with live streaming on YouTube. Whether teaching a class, hosting a workshop or showing off your gaming skills, share your passion by bringing your viewers along for the ride.
Create on YouTube: videos, Shorts and live
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Things to keep in mind
Why audiences love live
- Having a shared experience, like watching a live stream, helps build a deeper sense of community between creator and viewer.
- Live chat helps amplify that sense of community for viewers. They get to interact more, and have real-time conversations with each other and their favourite creators.
- Live stream presence provides an authentic and immersive viewing experience.
Why creators love live
- Live streaming on YouTube lets creators go live at any time, anywhere, even on mobile. You can instantly offer your audience a fresh, unedited perspective. Tools like live chat help fans feel like they're having a conversation with you, creating a more fulfilling experience for everyone.
- With live, you can earn in two ways:
- During the live stream, viewers can buy Super Chat and Super Stickers.
- Afterwards, there are the usual video tools available that allow you to grow your revenue while connecting with fans in more ways than one.
- Live streams might save your time spent in post-production while sharing unique and sometimes unexpected moments.
We recommend
- Some live streaming formats for you to get started:
- Stream yourself playing your favourite game.
- Stream while travelling.
- Answer live questions from your viewers.
- Give house tours.
- Give food reviews.
- Stream yourself crafting.
- And anything else that you can think of!
- Look up other formats like video and Shorts to see if these match your interests.
Learn more about why creators chose live:
'In order to grow my channel, I used YouTube's tools and brought in help so that I could focus more on being creative'. - Chris Bossio
'Don't force perfection. You'll be happier with the video-creating process when you give yourself a chance to make mistakes and learn from them'. - Agent00 Exclusive
Next: Take a look at tips for live streaming