About YouTube Creator Demographics

The Creator & Artist Survey is voluntary for U.S. and UK-based artists’ and creators’ YouTube channels.

The survey can now be found under Creator Demographics in the YouTube Studio Settingssection. Currently, only U.S. and UK-based channel owners can use this setting.

You can also find Creator Demographics in the settings section of the YouTube Studio mobile app.

The data that YouTube artists and creators share in Creator Demographics helps us understand them better. The specific info we collect varies by region, but creators, if they choose to do so, can now share with YouTube demographic and identity info.

This info about YouTube channels helps us make sure our systems don’t reflect unintentional bias.

We want to ensure YouTube is inclusive and works for everyone. Today, the evaluation process of our systems is limited because we don’t have identity info about the channels on YouTube. We don’t have a way to evaluate, at scale, how our products and policies are working for channels of creator and artist communities of a particular demographic or identity.

Note: We know that identity is personal; sharing this info is optional. This setting gives us identity data that we don't otherwise know about creators’ and artists’ channels on YouTube. Your survey response info will be stored with your YouTube channel and will not be used by other Google products. The info you give will not be used to impact an individual video’s or channel's performance in YouTube's systems.

Calling all U.K. Creators: Creator Demographics Studio Setting

How we use Creator Demographics data

We use the data collected to evaluate how YouTube works for the channels of creators and artists who represent different communities. We use the data that you share to:

Examine how our algorithms and systems treat content from various communities
Understand how various communities are growing on YouTube
Identify potential patterns of abuse, including harassment and hate
Improve our current programs, campaigns, and offerings

If we find issues in our systems that impact specific communities, we’re committed to working to fix them. We’ll continue to share our progress on these ongoing efforts with you.

Should you choose to share your info in Creator Demographics, Google LLC will keep your info in accordance with the Google Privacy Policy. The info you share is stored with your YouTube channel and will not be used by other Google products. It will not be made public without your consent or used for advertising purposes.

Here are more details on how we use the data you share:

Examine how our algorithms and systems treat content from various communities

This data will help us understand how our systems treat content from different communities.

Our goal is to better identify potential issues in our automated systems. We also want to address errors that we might find to help make sure that the systems are inclusive.

Understand how various communities are growing on YouTube

This data will also be used to help us understand how different creator communities are growing on YouTube.

One example of how we evaluate growth is to examine how different communities monetize on YouTube. We’ve heard feedback from creators and artists about cases where our monetization systems don’t work as expected. We’re working to make sure our systems and policies are working well for all creators and types of content.

Identify potential harmful patterns of behavior, including harassment and hate

If content violates our hate and harassment policies, we remove it. But, we’ve heard feedback that offensive and hurtful content and comment behavior continues to affect many creators. This data will proactively help us understand how this type of behavior might affect various creator communities. It will also improve our automated systems over time.

Improve our current programs, campaigns, and offerings

Under Creator Demographics, you can provide consent for us to use your info to extend invites to programs and events. This info may help us better understand our current programs, campaigns, and offerings. These offerings include programs like creator events and programs to help emerging creators grow. We also conduct research with creators like focus groups, in-person feedback sessions, surveys, and other types of research. Through this work, we can bring creators’ points of view to our product development teams. The info from Creator Demographics will allow us to extend research invitations to more creators that reflect the diversity of communities on YouTube.

Option to edit or delete your response info

Read below for instructions on how to delete your response info. You can edit the info you share once within a 45-day period. The next possible date that you can try again to send info will show in Studio. It’s always possible to delete your responses entirely.

Note: If you choose to edit or delete this info, it won’t affect the performance of your content on YouTube.

Edit Creator Demographics responses in YouTube Studio:

Sign in to YouTube Studio.
On the left-hand side, click Settings .
Select Creator Demographics.
Select EDIT SURVEY.
Edit your responses.
Select SUBMIT.

Edit Creator Demographics responses in the YouTube Studio app:

Open the YouTube Studio app .
Tap your profile picture .
Tap Settings in the menu.
Under Channel, tap Creator Demographics.
Select EDIT SURVEY.
Edit your responses.
Select SUBMIT.

Delete Creator Demographics responses in YouTube Studio:

Sign in to YouTube Studio.
On the left-hand side, click Settings .
Select Creator Demographics.
Select DELETE DATA.
Select DELETE when the confirmation window pops up.

Delete Creator Demographics responses in the YouTube Studio app:

Open the YouTube Studio app .
Tap your profile picture .
Tap Settings in the menu.
Under Channel, tap Creator Demographics.
Select DELETE DATA.
Select DELETE when the confirmation window pops up.

Download Creator Demographics responses:

To download your Creator demographics data, follow these instructions. If you want to download data for your YouTube channel or channels, you must sign in with your personal Google Account, not a Brand Account.

Learn more about Creator Demographics

When can I use this setting?

We rolled out the Creator and Artist Demographics Survey to artists and creators in the US in 2021 and expanded to the UK in July 2023. These questions can now be found under Creator Demographics in your YouTube Studio Settings section on a computer.

If you want to get to this setting, you must be a channel owner. If you’re using a Brand Account, you have to be the Primary Owner. If you’re using YouTube channel permissions, you have to be the Owner.

When will you expand this setting to other countries or regions and more identities?

We are expanding to the UK in 2023 with plans to expand to more countries or regions soon. We know that the categories and choices in the survey don’t reflect all the ways in which individuals around the world may define their identities. We’re looking to expand these categories and choices in the future.

This setting is in addition to other efforts in play to help us improve the experience for all creators and viewers. For example, YouTube continues to work with viewers and creators with disabilities to make the platform easier to access and to help make sure everyone has an inclusive experience on YouTube.

Do I have to answer every question in Creator Demographics?

No, if you choose to fill out Creator Demographics, each question is optional. You can leave certain questions blank or select “Prefer not to answer.”

Will this setting impact how my channel performs?

The info that you share will not be used to affect an individual content’s performance in YouTube's systems.

We want to make sure our systems do not reflect unintentional bias. The data from Creator Demographics will be used to evaluate parts of YouTube such as our Search, Discovery, and Monetization systems. If we do find errors that affect certain communities, we’ll focus on improving the training of our systems to make them more accurate and inclusive.

How did you create the Creator Demographics questionnaire?

We worked closely with civil and human rights experts, and creators who represent different communities.

Will my responses be shared outside of YouTube?

The info you share in the Creator & Artist Survey or the Creator Demographics setting will be stored with your YouTube channel and will not be used by other Google products. It will not be made public without your additional consent, and it won’t be used for advertising purposes. We won’t share this info to advertisers or use it for ads targeting.

You can choose whether to give consent for us to use your info to extend invites to programs and events. This can include having your channel or content highlighted; or workshops, user research, or other campaigns.

Does this change any info about my Google account?

The info you share in the Creator & Artist Survey or the Creator Demographics setting will be stored with your YouTube channel. It will not be used by other Google products.

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