If you're eligible, you can tag products featured in your content. When you tag products in your content, a 'View products ' label will show up in the corner of your content. Viewers can select the label to review a list of the products that you tagged.
This feature is only visible to viewers in selected countries or regions. Learn more about how viewers browse and buy products on YouTube.
Tagging guidelines
If you're eligible for this feature, only tag products in your content if:
- Products are easily identifiable and featured prominently in your content.
- Products are meaningfully related to your content.
- A viewer may reasonably want to learn more or buy a product based on its appearance in your content.
- Products are used as intended. This means that your use of the product aligns with the manufacturer's intent and promotes safe usage.
Meeting guidelines
We review product tags and may remove tags that don't meet these guidelines. We want to make sure that your viewers discover products that are featured in your content to give the most relevant experience. If we find repeated instances of non-compliant product tags, we may remove them from your content and your channel may lose access to the affiliate programme.
Troubleshooting product tags
Bear in mind that product tags won't show on your content if:
- Your content's audience is set as Made for Kids.
- Your content already shows ticketing or donations.
- Your content has a copyright claim against it.
- Your content is deemed limited or ineligible for monetisation.
- Your content includes a revenue sharing track from Creator Music.
- Your viewer is not in an eligible country/region.
- Your viewer is watching your content on a mobile browser, smart TV or game console.
- You have no approved, in-stock items.
Access Shopping sounds library for Shorts
Creators and Official Artist Channels who are enabled for YouTube Shopping can access the Shopping sounds library. You can find sounds that you can use in Shorts using Shopping features in the Shopping sounds library.
To access the Shopping sounds library for Shorts:
- Sign in to your YouTube mobile app.
- Tap Create Create a Short.
- Tap Add sound at the top of the Camera page or Sound at the bottom of the Editor page to access the Audio Library.
- Click the All sounds banner at the top of the Audio Library to access the Shopping sounds library.
- Browse the available sounds and make a selection.
- Select 'tag products' to make your Short shoppable.
- Publish your Shorts video.
The Shopping sounds library cannot be used in long-form videos and live streams displaying Shopping features. You can use royalty-free production music and sound effects from the Audio Library to display Shopping features in long-from videos or live streams.
Tag, remove and rearrange products while uploading new content
To tag products while uploading new content:
- Sign in to YouTube Studio.
- Upload a video or Short.
- When you reach the 'Video elements' page, go to Tag products and click Add.
- Enter the name of the product that you want to tag in the search box.
- Select the product and drag it to the indicated area in the tool. You can tag up to 30 products.
Add timestamps to your tagged products
To help your viewers shop the products tagged in your videos at the right time, add timestamps to your tagged products:
- In the 'Tag products' section, click ADD TIMESTAMPS next to your tagged products.
- Click Add timestamp next to the individual product that you want to add a timestamp for.
- Enter the time in your video when the product surfaces.
- You can't add a timestamp in the first 30 seconds of your video and your timestamps must have at least 30 seconds between them.
- Click Done Save.
Notes:
- Timestamps can only be added to your tagged products using a computer.
- Timestamps are only available for long-form videos that are at least one minute long.
To remove a product:
- Find a product that you've already tagged.
- To remove it from the list, click Delete next to the product.
To rearrange two or more products:
- Find a product that you've already tagged.
- Drag it to the desired position.
- Select Continue to save the change.
Tag, remove and rearrange products in existing content
To tag products in existing content:
- Sign in to YouTube Studio.
- From the left-hand menu, select Content.
- Click a video's title or thumbnail.
- Click Products to open the 'Tag products' section.
- Enter the name of the product that you want to tag in the search box.
- Select the product and drag it to the indicated area in the tool. You can tag up to 30 products.
Add timestamps to your tagged products
To help your viewers shop the products tagged in your videos at the right time, add timestamps to your tagged products:
- In the 'Tag products' section, click ADD TIMESTAMPS next to your tagged products.
- Click Add timestamp next to the individual product that you want to add a timestamp for.
- Enter the time in your video when the product surfaces.
- You can't add a timestamp in the first 30 seconds of your video and your timestamps must have at least 30 seconds between them.
- Click Done Save.
Notes:
- Timestamps can only be added to your tagged products using a computer.
- Timestamps are only available for long-form videos that are at least one minute long.
To remove a product:
- Find a product that you've already tagged.
- To remove it from the list, click Delete next to the product.
To rearrange two or more products:
- Find a product that you've already tagged.
- Drag it to the desired position.
- Select Continue to save the change.
Tag your products in bulk
Save time by tagging suggested products across multiple videos with bulk tagging. To use the bulk tagging feature:
- Sign in to YouTube Studio.
- Click the Shopping tab.
- Click Tag products .
- Review the videos with suggested products to tag that were found in the video's description.
- To tag certain products:
- Click the product image.
- Click TAG next to the relevant products or TAG ALL for all products.
- To tag products for one or more videos:
- Select the relevant videos or select all videos.
- Click TAG.
Tag products in live streams
Once you're a part of the programme, you can start tagging products in your live streams. Viewers can review a list of products that you've tagged by selecting the Shopping . Learn how to tag products on your live streams.
Shopping performance and revenue
Use expanded reports in YouTube Analytics to measure engagement with your tagged products and find out how much of your traffic comes from product pages.