Chrome enforcement

Chrome (version 64 or higher) will prevent new windows and tabs from opening on your site if your Abusive Experience Report status is “Failing.” With the release of Chrome 71 in early December 2018, Chrome will also remove all ads on sites that have been in “Failing” status for more than 30 days. This is in addition to preventing those sites from opening new windows or tabs.

Here’s the timeline for Chrome enforcement:

Review status (learn more) When Chrome enforcement begins
Passing (no enforcement)
Failing If your site is in “Failing” status, we’ll send an email to registered site owners and users at least 30 calendar days* prior to the start of enforcement, and you’ll have the opportunity to submit your site for an abusive experiences review.

The Abusive Experience Report is based on a sample of the URLs for a site. If violations are listed in the Report, then it’s likely that there are more violations on your site than those listed. To avoid Chrome enforcement, fix the violations listed in the Abusive Experience Report, along with any other violations, and then submit your site for another review.

When your Chrome enforcement status changes, it may take up to 8 hours before that change is fully reflected in the behavior of your site in the Chrome browser. For example, if your enforcement changes from “On” to “Off,” new windows and tabs will be allowed to open almost immediately for most of the visitors to your site, but it may take up to 8 hours before the site behavior changes for the remainder of visitors.

* For testing purposes, our systems may periodically prevent new windows and tabs from opening without providing the 30 calendar days notice mentioned above. This testing affects only a small percentage of visitors to a handful of sites that are in “failing” status. Sites that have been submitted for review are excluded from testing.

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