About abusive experience reviews

We review a sample of your pages

Abusive experience reviews are not exhaustive—we do not look at every page of your site. Instead, we review a sample of pages and report on abusive experiences we find. (If your review status is “Failing,” you can see the violations we did find in the “What we found” column of the Report.) When you submit your site for review, we again look at a new sample of pages, which means we may find abusive experiences that we did not find on earlier reviews.

About domains and subdomains

The Abusive Experience Report shows issues that affect any page up to and including your root domain. Note that submitting your site for review implements a review of the entire site domain, not just the subdomains for which you are registered. 

Learn more about your site’s domains and the Abusive Experiences Report

Review status

You'll see one of the following statuses at the top of the Report:

Not reviewed: We haven't yet reviewed the abusive experiences on your site. As a best practice, we recommend preemptively fixing any abusive experiences before we review your site. 

Passing: We reviewed your site and haven't detected a significant number of abusive experiences on your pages. 

Failing: We reviewed your site and detected numerous abusive experiences. You should fix the issues as soon as possible and submit your site for another review. If your site remains in this status, Chrome will prevent new windows and tabs from opening.

If your site is in “Failing” status, we’ll send an email to registered site owners and users at least 30 calendar days prior to the start of Chrome enforcement, and you’ll have the opportunity to submit your site for another review.

The review cycle

You should fix your site's issues and submit it for review if:

Note that restricted users can view the Report, but cannot submit the site for a review.

How often you can submit your site for review

You can request a review of your site twice without any delays. If your site remains in “Failing” status, you won’t be able to submit a 3rd or subsequent review for 30 days after you submit your previous review.  

Chrome enforcement status and review submissions

If your site is in “Failing” status, Chrome enforcement is paused while your request is being processed. However, after your 2nd request, there is a 30 day period during which you can't submit another review; during this time period Chrome enforcement will commence on the date specified in the Abusive Experience Report if your site remains in "Failing" status.

Summary of review timing and Chrome enforcement status

  • 1st review submission: Chrome enforcement is paused while the request is being processed. If the result of the review is "Failing," a 2nd review can be submitted immediately.
  • 2nd review submission: Chrome enforcement is paused while the request is being processed. If the result of the review is "Failing," a 3rd submission cannot be made for 30 days, and Chrome enforcement commences upon the date specified in the Ad Experience Report.
  • 3rd and subsequent review submissions: cannot be made until 30 days have passed since the previous review submission, or until the site’s review status changes from “Failing” to “Passing.”
An example

The following example illustrates how Chrome enforcement occurs if multiple site reviews do not address issues on a site whose review status is “Failing.”

Site example.com is notified that it's in "Failing" status, and that ad filtering will begin in 30 days. The following then occurs:

  1. The webmaster immediately fixes or removes some of the abusive experiences and submits example.com for a review. This is the 1st review.
  2. 7 days later the review results come back, and the site remains in "Failing" status. 23 days now remain before Chrome enforcement commences if the issues are not addressed.
  3. 3 days later the webmaster removes or fixes additional abusive experiences, and submits the site for another review. This is the 2nd review. The site can now not be submitted for review for 30 days. If the site remains in "Failing" status, Chrome enforcement begins in 20 days.
  4. 6 days later the review results come back, and the site remains in "Failing" status. The site cannot be submitted for another review for 24 days, but Chrome enforcement will begin in 14 days. Unfortunately, this means that Chrome enforcement will occur for 10 days before the site is eligible for another review submission.

Review processing and completion

While your review is being processed:

  • You’ll be unable to submit another review until we review your site again. 
  • The “review pending” label is added to the Abusive Experience Report status bar.
  • The Abusive Experience Report change log indicates that a review is pending.

When the review is complete:

  • The Abusive Experience Report change log indicates that the review is complete.
  • The “review pending” label on the status bar is no longer displayed.
  • If we don’t find any significant issues, the status changes to “Passing.” If we find issues, the status may remain as "Failing."
  • If issues have not been resolved, you can fix them and submit for another review.
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