Google's search results sometimes show listings where the snippet that describes a page comes before the page link, unlike the standard format. Results displayed this way are called "featured snippets." Featured snippets are one way that Google helps people more easily discover the information they're seeking.
You can find featured snippets:
- Within overall search results.
- Within the "People also ask" section.
- Along the Knowledge Graph information.
We display featured snippets when our systems determine that users are seeking answers to questions that can be fulfilled by specific passages found on relevant webpages.
These are helpful for those on mobile or who search by voice.
Featured snippets commonly contain one listing, but more than one may appear.
How featured snippets are chosen
Featured snippets come from web search listings. Google's automated systems select featured snippets based on how well they answer the specific search request and how helpful they are to the user. Your feedback helps us improve our search algorithms and the quality of your search results.
Tip: If you’re a website owner, learn how to manage featured snippets in Google Search.