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Search Generative Experience while browsing

Browse web pages with generative AI-powered tools. With Search Generative Experience (SGE) while browsing, you can:

  • Quickly find the web page’s key points.
  • Find questions answered on the web page and jump to the relevant section to learn more.

What you need

Important: Currently, this experiment is available to a limited number of people in the US and in English only.

  • Android phone.
  • Latest version of the Google app Activate Google Search. Get it on Google Play.
  • Be 13 or over. If you’re under 18, Search Labs and select experiments are available in the US and in English only.
  • A personal Google Account that you manage on your own. For now, Search Labs and its experiments are not available to Google Workspace accounts, including Google Workspace for Education accounts.
  • Chrome sync is on for your account. In the Chrome app Chrome , at the top right, tap More More and then Settings and then Sync. Then confirm “History” is checked.
  • Web & App Activity turned on. In subsettings, confirm that “Include Chrome history and activity from sites, apps, and devices that use Google services” is checked.

When generative AI features are triggered while browsing

Important: This feature only appears when our systems detect it’s useful for a web page. It won't appear for: 

  • All web pages
  • Paywalled content

With SGE while browsing, you can trigger generative AI features when you:

  1. Open a web page from a search or Discover page.
  2. On the top right, tap the action menu More.
  3. Tap View Page Insights.

Tip: When you find a Generate button in Page Insights, Generative AI features are available for this page.

Give feedback about SGE while browsing

Google uses your feedback to improve and fine-tune SGE while browsing.

From the bottom, below the “Key points from the page:”

  • If SGE while browsing was helpful, tap thumbs up Good overview.
  • If SGE while browsing needs improvement, tap thumbs down Bad overview.

Give feedback about the experiment

  1. On your Android phone, open the Google app Activate Google Search.
    • Make sure you’re signed in to your Google Account and aren’t in an incognito Window.
  2. At the top left, tap Labs .
  3. At the bottom of the SGE while browsing card, tap Feedback.

Preview the experiment

You can visit these web pages to explore examples of insights from SGE while browsing:

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