Manage shopping preferences on Google Search

By saving your shopping preferences, you can browse products more easily and find relevant results more quickly. For example, you can save your favorite brands.

Save your favorite brands 

You can save brands in some product categories, like “jeans” or “shoes.” Products from your favorite brands display more often in your search results. You can update your favorite brands in your shopping preferences.

To save your brand preferences:

  1. On your device, go to
  2. Search for a product category, like “jeans.”
  3. Scroll down to “Save your favorite brands.”
  4. Select which brands to save.

The next time you search for clothes, you’ll see more results matching your brands.

Manage your preferences

When preferences are applied to shopping-related searches, the Personalization icon displays over the Search filter Filter. You can update your preferences from any shopping result or through the Search filter Filter.

To change your favorite brands:

  1. On your device, go to
  2. Search for a product category, like “jeans.”
  3. Below any product result, select More More and then About this result.
  4. Select Manage your shopping preferences.

Tip: The preferences that display are based on your current search.

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