About Search Console data

Which URLs are included in Search Console

Most Search Console reports listed under Experience and Enhancements cover only a sampling of your site's URLs. The exceptions are the Index Coverage report and the Video pages report. Other reports aim to provide a representative sample of URLs to assess quality of data, rather than to be a comprehensive listing of all known URLs.

However, you can assess the details of any URL on your site using the URL Inspection tool.

Newly added websites

It can take up to a week to generate data for a newly created site, or a site newly added to Search Console.

If you still don't see any data after a week, it may be for one of these reasons:

  • Perhaps you added the wrong protocol to your Search Console property. For example, you might have added http://example.com to Search Console, but your site is actually at https://example.com.
  • If you see no data in the Performance report, it may be because people aren't yet clicking on your site in search results. Check out possible reasons why your site may not be performing well in search.

We're always working to increase the update frequency for your site data.

Discrepancies between Search Console data and data from other tools

The data displayed in Search Console may differ from the data displayed in other tools, such as Google Analytics. Possible reasons for this include:

  • We may not have crawled your site since the changes were last made. You can see last updated dates on most reports.
  • Search Console often covers only a subset of your site URLs. Other products might cover a different set of your site's URLs.
  • Search Console does some additional data processing - for example, to eliminate duplicates and visits from robots - that may cause your stats to differ from stats listed in other sources.
  • Some tools, such as Google Analytics, track traffic only from users who have enabled JavaScript in their browser.
  • To protect user privacy, the Performance report doesn't show all data. For example, we might not track some queries that are made a very small number of times or those that contain personal or sensitive information. Due to internal limitations, Search Console stores top data rows and not all data rows. As a result, not all queries beyond anonymized queries will be shown. Instead, the focus is on showing you the most important ones for your entire property.
  • Some processing of our source data might cause these stats to differ from stats listed in other sources (for example, to eliminate duplicates). However, these changes should not be significant.
  • There can be a lag between when the numbers are calculated and when they are visible to webmasters. Although data gets published in intervals, we continually collect it. Normally, however, collected data should be available in 2-3 days.
  • Time zones matter. The Performance report tracks daily data according to local time in California, where data for each day is labeled according to the local time in California. If your other systems use different time zones, your daily views may not match exactly. For example, Google Analytics shows time in the webmaster’s local time zone.
  • Some tools, such as Google Analytics, track traffic only from users who have enabled JavaScript in their browser.
  • Downloaded data unavailable/not a number values. If you download the data in the report, any values shown as ~ or - (not available/not a number) on the report will be zeros in the downloaded data.
  • The chart totals can be higher than the sum of table rows for a few reasons:
    • Our tables can show a maximum of 1,000 rows, so some rows might be omitted. You can see a larger selection of table rows using the Search Console API.
    • Tables in the performance reports omit rare queries to protect user privacy.
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