View or manage associations for all your properties using the Associations settings page.
Open the Associations settings page
About association
An association is a connection between a Search Console property and an entity or property in another Google service.
The effects of an association depend on the type of thing being associated with your Search Console property. For example: a Google Analytics association shares your Search Console performance data with the associated Google Analytics property; an Android Play Store app association enables app indexing (when Google Search shows deep links into the associated app).
An association is requested by a user in another Google service, such as Google Analytics or Chrome Web Store. This request is sent to the owners of the Search Console property, who can approve or deny the request. Use Search Console to accept or reject association requests, see your current associations, and delete an existing association. The only exception is Google Analytics, where an association can be requested either in Google Analytics or in Search Console.
Example: Here is how to request association between a Google Ads account and a Search Console property. (Association is called "linking" in the Google Ads documentation.)
A single Search Console property can be associated with multiple other entities (for example, example.com could be associated with both a Google Analytics property and an Android app).
Read about association in your product's documentation to learn about all the benefits of association and how to request association with a Search Console property.
Items that can be associated with a Search Console property
The following items can be associated with a Search Console property:
- Android Play Store app
- Chrome Web Store account
- Google Ads account
- Google Analytics property
- Google Assistant Actions Console project
- Google Merchant Center account
- Play Console Developer account
- Vertex AI Agent Builder
Check the help page for association in the other service to see what happens if an association is created.
Settings > Associations).