HTML Improvements

The HTML Improvements page shows you potential issues Google found when crawling and indexing your site. We recommend that you review this report regularly to identify changes that potentially increase your rankings in Google search results pages while providing a better experience for your readers.

These issues don't prevent your site from being crawled or indexed, but paying attention to them can improve the user experience and even help drive traffic to your site. For example, title and meta description text can appear in search results pages, and useful, descriptive text is more likely to be clicked on by users.

To view data for your site, you need to make sure you've added your site to your account and verified ownership. If we haven't crawled or indexed your site yet, we won't be able to display this data.

Data that may be included on this page include:

  • Title problems: Potential problems with the title tag on your pages, such as missing or repeated page titles.
  • Meta description problems: Potential problems with duplicate or otherwise problematic meta descriptions.
  • Non-indexable content: Pages containing non-indexable content, such as some rich media files, video, or images.

Because we're always working to improve the type and quality of the data we provide in site reports, this data may change from time to time.

View the HTML Improvements page:

  1. On the Webmaster Tools home page, click the site you want.
  2. On the left-hand menu, click Search Appearance, and then click HTML Improvements.