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1.4 Create valuable content

The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time.


male teacher at chalkboard

As you begin creating content, make sure your website is:

  • Useful and informative: If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events.
  • More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training.
  • Credible: Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.
  • High quality: Your site’s content should be unique, specific and high quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.
  • Engaging: Bring color and life to your site by adding images of your products, your team, or yourself. Make sure visitors are not distracted by spelling, stylistic, and factual errors. An excessive amount of ads can also be distracting for visitors. Engage visitors by interacting with them through regular updates, comment boxes, or social media widgets.

Be careful of things that can make visitors not trust your site or leave:

  • Errors such as broken links or wrong information

  • Grammar or spelling mistakes

  • Excessive amount of ads

  • Spam such as comment or forum spam


webmaster guidelines

Google Webmaster Guidelines

It's important to familiarize yourself with our Webmaster Guidelines. Our guidelines outline practices that could negatively impact your site’s performance in Google Search. If content on your site violates any guidelines, we'll inform you through Search Console. We’ll focus on Webmaster Guidelines in Module 2.4.
Remember, it's about creating high quality content and providing a good experience for your audience!
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