Add a website property

Here is how to add a website to your Search Console account.

To add a website:

  1. Click the property selector dropdown in any Search Console page.
  2. Select + Add property on the dropdown and type the URL of the site or subsite to create as Search Console property. Specify the URL of your property exactly as it appears in the browser bar, including the final / mark. See What URL should I use? below for more details. Note that you must be able to prove that you own the site or section of that site.
  3. In the verification popup, select a verification method to prove that you own the site and follow the verification instructions on the page. Google-hosted sites (such as Blogger or Sites pages) are automatically verified. Learn more about verification.
  4. If your site supports multiple protocols (http:// and https://), you must add each as a separate property. Similarly, if you support multiple domains (for example,, and you must add each one as a separate site. Additional steps:

We recommend creating a separate Search Console property for each domain or folder that you want to track separately, as well as the most general URL that contains them all.


If you have a travel site with specific subfolders covering Ireland, France, and Spain, you could add the following sites to your Search Console account:


What URL should I use?

Enter the URL of exactly the domain, subdomain, or path branch for which you want to get data. The URL specifies which data is included in the property:

URL Description

Records data for the http version of the domain and all subpaths. Does not include subdomains such as

If you want https data, you must create a separate https property. Records data only for the https version of your site. Does not include the http version of the site; to record the http data, you must create a separate http property. Records data only for the subpath /foo/ of If you create properties for both and, the parent will include data for the /foo/ subpath as well as all other subpaths. Records data only for domain plus all subpaths

Support for non-latin characters

Search Console supports Internationalizing Domain Names in Applications (IDNA) as site URLs. Just type your domain name as usual, and it will appear correctly in Search Console. For example, if you type http://bü in the Add property box, it will appear correctly.

When does data collection start?

Data collection for a property starts as soon as the property is added in any Search Console account, even before it is verified. Data collection continues as long as any user has that property in their account, whether or not it has a verified owner. Data is only retained for a certain period of time, however, before it is deleted.

Was this article helpful?
How can we improve it?