You can use Data Highlighter to tag data about events, such as a concert or an art festival. Then Google can present your data more attractively — and in new ways — in search results and other products.
For example, Google Search results can display tagged information as an events rich snippet like this:
After Google crawls your page set, each Google product applies its own rules when deciding whether and how to display your data. For example, Google search results will display as rich snippets only for events that are in the future and that appear to be valid events. A valid event has a name, date, and location, and follows the content guidelines.
Valid event names:
- East Bay Symphony Concert
- Music Festival Northwest
Invalid event names:
- Trip package: San Diego/LA, 7 nights (Don't use Data Highlighter to promote non-event products or services.)
- Music festival - only $10! (Instead, tag ticket prices using the
- Sale on dresses! (Non-event information)
- Concert - buy your tickets now! (Promotion)
- Concert - 50% off until Saturday! (Promotion)
You can use Data Highlighter to tag any of the properties described in Structured data type definitions. Each event must have a unique URL. You must highlight the following tags:
||The location of the event, specified as two separate sub-properties:
The name of the event.
The start date and start time of the event in the local timezone. For details on how to tag dates, see Tagging Dates.
If you don't know the start time, don't enter fake time or 00:00. Instead, only specify the start date.
The data you can tag with Data Highlighter is a subset of the properties in the Schema.org/Event schema.
If your site is missing any of the data described in Structured data type definitions, you can add missing data from Data Highlighter. If Data Highlighter has a low level of confidence in the tagged data, an alert icon () displays while you are creating a page set. Data Highlighter will still make the low-confidence data available to Google Search , but other Google products might not use it.