Access Search Console data in Google Analytics
You can access Search Console search data directly from Google Analytics. When you associate a Google Analytics property with a site in your Search Console account, you’ll be able to see Search Console data in Google Analytics reports. You’ll also be able to access Google Analytics reports directly from the Links to your site, and Sitelinks pages in Search Console. Note that you can only associate a website with an Analytics property; you cannot associate an app in Search Console with an Analytics property.
Note: A site can be associated with only one property, and vice versa. Creating a new association removes the previously existing association.
Every Google Analytics property can have a number of views. When you associate a site with a property, clicking a link to Google Analytics from Search Console will take you to that property’s default view. (If you previously associated your site with a different view, clicking a link will now take you to the default view instead. If you want to see a different view, you can switch views from within Google Analytics.)
If your site is already associated with a Google property, it could be for a couple of reasons. Either you already used Google Analytics to associate this property with the site, or another site owner has made the association.
If your site is associated with an Analytics property you don’t recognize (and don’t want), it may be because another site owner associated the site with an Analytics property you don’t own. In this case, you can delete the association and create a new one.
If your site used to be associated with a property, but no longer is, it may be that the property was later associated with a different site. (Remember, a site can be associated with only one property. Creating a new association will remove the previously existing association.)
Why doesn't Search Console data match Google Analytics data?
Search Console data may differ from the data displayed in other tools, such as Google Analytics. Possible reasons for this include:
- Some tools define "keywords" differently. For example:
- The Keywords page in Search Console displays the most significant words Google found on your site.
- The Keywords tool in Google Adwords displays the total number of user queries for that keyword across the web.
- Analytics uses the term "keywords" to describe both search engine queries and AdWords paid keywords.
- The Search Console Search Queries page lists shows the total number of keyword search queries in which your page's listing was seen in search results, and this is a smaller number. Also, Search Console rounds search query data to one or two significant digits.