Performance report (Google News)

See how your site performs on Google News. Track your metrics, filter or break down your data by page and country.

The Performance report for Google News shows data from news.google.com, and from the Google News app on Android and iOS. It does not include the "News" tab in Google Search, which is covered in the Performance report for Search, filtered to the News search type.

New user?

If you're new to website analysis, start here for a simple introduction to this report.

 

OPEN GOOGLE NEWS PERFORMANCE REPORT

 

Configure the report

The default view of the report shows the clicks, impressions, and average CTR (click-through rate) for your property.

• Choose which metrics to see by selecting the desired metrics above the chart. Metrics include clicks, impressions, and average CTR.
• Group your data by selecting a grouping tab in the table.
• Optionally filter your data by date, page, and so on.
• Optionally compare data groups: for example, you can compare impressions from Brazil and China.
• Optionally change the date range, if you want something different from the default value of the last three months. To change the date range, click the Date filter at the top of the report. When you choose the 24-hour view, the graph’s data points represent hours and include preliminary data.

About the data

• The Google News Performance report shows data from news.google.com, and from the Google News app on Android and iOS. It does not include the "News" tab in Google Search, which is reported in the Performance report for Search with the Search type = News filter.
• Data is limited to the time period specified by the Date filter. The default date period is the last 3 months. You can change this date range by clicking the date filter and changing the range.
• All data is aggregated by page. This means that if a single site provides multiple Google News results in a single user session, each result is credited to the page URL it points to (rather than to the property containing the page).
• All page metrics are assigned to the canonical URL, not to the page where the user lands when they click a result. This has two important effects:
  • The URL credited in the table will be the canonical URL.
  • Data will only be shown in the property that contains the canonical URL. Therefore, if you have duplicate pages, the canonical URL will contain all data for clicks, impressions, and CTR, and the duplicate URLs will show zero for those values.
• All dates are in Pacific Time day, not the user's local time.

Preliminary data

The newest data in the Performance report is sometimes preliminary, which means it’s still being collected and will change in the next few hours.

The report shows complete days by default—preliminary data will only show when you explicitly choose a day with preliminary data in the date-range selector. Today’s data (and sometimes yesterday’s) is preliminary.

Unlike all other views, the 24-hour view where each data point represents an hour, shows preliminary data points by default.  

Preliminary data is displayed on the chart with a dotted line. When you hover the dotted line, a note appears to remind you that data is still being collected. When data points with preliminary data are selected, the tables will also display information from those days/hours.

Metrics

Choose which metrics to display by selecting the appropriate tab on the report. The following metrics are available:

• Clicks 
  Count of clicks from Google News that landed the user on your property. (See exceptions in About the data.)
• Impressions
  How many links to your site a user saw on Google News. Impressions are counted only when the link is scrolled into view. Scrolling away and scrolling back, or paging away then back, is counted as a single impression during a single session. (See exceptions in About the data.)
• Average CTR
  Click-through rate is (total clicks / total impressions). If a row of data has no impressions, the CTR will be shown as a dash (-) because CTR would be division by zero.

Data discrepancies

Discrepancies between chart totals and table totals

You can see differences between the chart totals and the table totals for several reasons:

General:

• In some unusual cases, when you filter on a page, you might see a discrepancy between chart and table data. This is because the data is truncated differently, depending on the grouping and filtering combinations used. In these cases, when the totals differ, the actual total will be at least the larger value shown (and possibly more).
• When filtering by page, the "contains" and "does not contain" totals might not add up to the unfiltered total. For example, adding the totals for "URLs containing 'https://'" and "URLs not containing 'https://'" might be lower than the totals without a URLs filter. This is because data is truncated due to serving limitations.
• Adding an ineffective filter (such as filtering results to your site's root URL - "example.com/") can cause discrepancies for various reasons.

Chart totals higher:

• The table can show a maximum of 1,000 rows, so some rows might be omitted.

Table totals higher:

• When the table is grouped by page, the table totals are grouped by URL but the chart totals are still grouped by property. Therefore, if a single property appears multiple times in a single search, it count as 1 result in the chart but multiple results in the table.

Discrepancies between Search Console and other data sources

Search Console data can differ slightly from the data displayed in other tools. Here are possible reasons for the differences:

• There can be a lag between when the numbers are calculated and when they're visible to site owners. Although data gets published in intervals, we continually collect it. Normally, however, collected data should be available in 2-3 days.
• Data from the last 2 days may be preliminary. 
• Time zones matter. In all views (except the 24-hour view), the Performance report tracks and labels daily data in Pacific Time (PT). If your other systems use different time zones, your daily views may not match exactly. For example, the site owner can set the reporting time zone in Google Analytics.
• In-article swipes (left or right swipes from article to article within the Android and iOS apps) are not counted toward impressions or clicks. Notifications are also not counted towards click or impressions.
• Data is not available from older versions of the Google News app (releases before November 2020).

Reading the chart

Choose which metrics to show in the chart by selecting the desired metrics at the top of the chart.

The totals for each metric are shown above the chart. These totals are accurate for the selected time span, and are not truncated. Data for individual days in the chart can be truncated if it falls below a certain value. Totals are for the time range specified by the date filter.

Reading the table

The table shows data grouped by the selected dimension. Data is shown for the metrics selected in the chart above.

Note that the table is limited to 1,000 rows. The data is truncated to 1,000 rows before it reaches this report, so if the data potentially would be 1,001 rows, reversing the sort order of the table will not show the (pre-truncated) 1,001st row.

The table data is limited to the same time period as the chart, which is specified by the Date filter. Modify the date filter by clicking it and changing the date range.

Group the table data

Group table data by one of the following dimensions:

• Page
  The page that served as the source of the information shown to the user. This is the canonical page URL, not the page where the user lands when they click a result. All page metrics are assigned to the canonical URL, not the page where the user lands when they click a Google News link. This means that if you have a page with both mobile and desktop versions, if your site is mobile-first, the mobile version of the page will be credited for a click, even if the user is on a desktop, and the click opens the desktop page.
• Country
  The country where the content was viewed or clicked.
• Date
  Group your data by day. This data can include preliminary data. All dates are in Pacific Time Zone (PT). By default, only complete days are included (days where we have data from midnight to midnight); if you want to include partial days (for example, today), you must change the date filter to specify the exact starting date. This filter/dimension isn’t available when selecting the 24-hour view.
• Device
  The device type on which the Google News item was viewed.
• Google News appearance
  Group your data by the specific search result type or feature. Supported Google News appearance types include:

• UI name	Description	Search Console API value	Bulk data export field
  News Showcase	An article that appears in a publisher's curated News Showcase panel.	NEWS_SHOWCASE	Not supported in Bulk Data Export

Row values in the table might not add up to chart totals for a few different reasons. The chart totals should be more complete than adding up all table row values.

Select a different date range

The default view shows data for the last 3 months. To change the date range, click the Date filter above the chart and choose a different time range.

Time zones 

When selecting the 24-hour view, the data is shown in your local time. Local time zone is based on your browser’s settings. In all other options, dates are shown in Pacific Time (PT).

Filter your data

You can filter data by date, page, country, or News appearance type. Filters appear above the chart tabs.

To add a filter:

• Click the + NEW label next to the existing filters on the page.

To remove a filter:

• Click the X next to an existing filter. You cannot remove the date filter.

To modify a filter:

• Click the filter and change the values.

Note that filters can cause some data discrepancies

Case-sensitivity

All page URL filters are case-insensitive except for Exact URL, which is case-sensitive. This means URLs containing/not containing/exact/Custom (regex) filters, but not Exact URL filters.

You can make regular expressions case-sensitive as described below.

Regular expression filter

If you choose the Custom (regex) filter, you can filter by a regular expression (a wildcard match) for the selected item. You can use regular expression filters for page URLs and user queries. The RE2 syntax is used.

• You can choose whether to show strings that do match your regular expression or that don't match your regular expression. Default is to show strings that do match your regular expression.
• The default matching is "partial match", which means that your regular expression can match anywhere in the target string unless you use ^ or $ to require matching from the start or end of the string, respectively.
• Default regex matching is not case-sensitive. You can prepend "(?-i)" to the beginning of your regular expression string for case-sensitive matches. Example: (?-i)AAA will match https://example.com/AAA but not https://example.com/aaa
• Invalid regular expression syntax will return no matches.
• Regular expression matching is tricky; try out your expression on a live testing tool, or read the full RE2 syntax guide

Common regular expressions

Here are a few basic regular expressions:

Wildcard	Description
.	Matches any single character. "m.n" matches "men" and "man" but not "meen"
[characters]	Matches any single item inside [ ]. "c[aie]t" matches "cat", "cit", and "cet" "i[o0-9]n" matches "ion" and "i7n" but not "ian"
*	Matches the preceding letter or pattern zero or more times: "fo*d" matches "fd", "fod", "food", and "foooooooood" "https*://example" matches http://example" and "https://example"
+	Matches the preceding letter or pattern 1 or more times "fo+d" matches "fod", "food", "foooooooood" but not "fd"
|	OR operator, matches either the expression before or after the | operator. "New York|San Francisco" matches both "I love New York" and "I love San Francisco"
\d	One digit 0-9 "\d\d\d abc" matches "123 abc"
\D	Any non-digit (for example, any letter, or characters such as + or , or ?) "\D\D\D 123" matches "aaa 123" but not "123 123"
\s	Any whitespace (tab, space) "1\s2\s3" matches "1 2 3"
\S	Any non-whitespace. (\S)+ matches "fire" "and" "ice" in the string "fire and ice", but none of the spaces, and not the whole string.
(?-i)	Specifies case-sensitive matches for all following characters. "(?-i)AAA will match https://example.com/AAA but not https://example.com/aaa
^	At the start of your expression, limits matches to the start of the target string. "^example" matches "example" but not "an example" "example" matches both "example" and "an example"

Compare groups

You can compare data between two groups of the same type. For example, you can compare data between France and England (countries), or between this month and last month (dates). The comparison appears in both the chart and the table.

To compare data for groups:

1. Comparisons are managed by filters (for example, Date or Search type). Either edit an existing filter or click New to add a new filter.
2. In the filter properties dialog box, choose Compare.
3. Add the dimensions or times to compare, and click Apply.
4. You can have only one comparison at a time. Adding a new comparison filter will clear the existing comparison. For example, if you are comparing dates, and then add a comparison between countries, the country comparison will erase the date comparison.