Exits for Google Ads dynamic ads

Google Ads dynamic creatives can exit to two potential landing page URLs:

  • The current feed item's URL - The URL for the active feed item.
  • The default URL - The URL specified for the ad in Google Ads (e.g., the homepage URL).

The Google Ads dynamic remarketing ads templates in Google Web Designer include both exit types as custom events, so they're listed as custom actions in the Event dialog.

Which custom action to select depends on the exit destination you want:

Exit destination Google Web Designer event action
Current feed item's URL Custom > gwd.exitToItem
Default URL Custom > gwd.exitToDefault
Google Ads exit actions in the Event dialog

The Custom > gwd.exitAuto action has been deprecated.

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