Expandable ads

Add a call to action

An important step in creating an effective ad is to add a call to action on the expanded page. In many cases, a call to action is a clickable button that takes the user to a company website.

To add a call-to-action button to your ad:

  1. Be sure your ad has a button or other clear visual call-to-action element for the user to click or touch.
  2. Drag the Tap Area component from the Interaction folder of the Components panel to the stage, and position it over the call to action.
  3. Click the new event button  in the Events panel.
  4. In the event dialog, select the following options:
    Target The Tap Area component (gwd-taparea_1)
    Event Tap Area > Touch/Click
    Action Google Ad > Exit
    Receiver gwd-ad
    Configuration
    • Metrics ID - A label (e.g., "CTA") to make reports easier to understand.
    • URL - The exit URL.
    • Collapse on exit - For expandable ads, check to collapse the ad when the user closes the ad.
    • Pause media on exit - Check to stop video and audio playback when the user closes the ad.
    • Collapsed page on exit - For expandable ads, the page to show when the user closes the ad.
Google Ads and Google AdMob ads have limitations on modifying clickability.

Create a dynamic call to action with the Tap Area component

The Tap Area component lets you initiate almost any action with a touch or click. One common use is to create a call to action. Typically, this will be a static link to a website, but dynamic links are also possible when you're creating a dynamic ad.

Display & Video 360

  1. In the Dynamic panel's Bindings tab, click the Add dynamic bindings button.
  2. On the Bindings tab of the Dynamic Properties dialog, click Add Binding.
  3. For the Element, select the Tap Area.
  4. For the Element attribute, select Exit override URL.
  5. For the Data schema object, select the dynamic URL data (e.g., Product 0 > URL).

Dynamic Exits in Studio - Google Web Designer

Google Ads

  1. Right-click the Tap Area and select Add event...
  2. For the event, select Tap Area > Touch/Click.
  3. For the action:
    • Select Custom > gwd.exitToItem to exit to the item URL.
    • Select Custom > gwd.exitToDefault to exit to the landing page URL for the ad.
  4. Click OK.

This custom event is available for the Google Ads dynamic remarketing templates. If you create your ad from scratch, use the "Dynamic Remarketing Blank Slate" template, which includes the custom events.

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