Manage account

How do I update my location Information?

To update your location information:

  1. From the left panel, go to Manage Locations
  2. Select the location from the list
  3. From here, you can perform the following actions:
  • Edit Pin name
  • Add/edit Pin Description
  • Provide additional location info
  • Adjust your Pin location on the map
  • Adjust your address text
  • Add/edit contact info
  • Add/edit your business's opening hours
  • Edit the Pin bid

3. After you have finished making the necessary changes, scroll down and click Update Location.

Edit multiple locations information

  1. From the left panel, go to Manage Locations.
  2. Select the locations to edit by checking the box next to each location ID.
  3. Click Edit.
  4. Edit only the fields you would like to change in all locations.
  5. Click Update All to save changes.

How do I edit my images?

  1. Sign in to your account at waze.com/business.
  2. From the left panel, go to Manage Ads and select the ad you wish to edit.
  3. Upload your new images according to our specs.
  4. Click Update Ad to save changes.
Once you update your images, your account will be reviewed by the Waze team. This process can take up to 48 hours.

How do I choose my budget?

The budget and the CPM you set are calculated into the amount of impressions that the ad unit will reach every month.

For example, for $2.00 CPM (the cost for 1,000 impressions) and $7,000 budget, the number of impressions would be 3,500,000 per month for all locations.

The system takes the impressions and spreads them across the month. In the example above, that would mean around 116,500 impressions per day across all locations.

In some high traffic areas (where many Waze users drive by), the minimum budget might be insufficient. For example, with only 116,500 impressions per day in a busy area, your Pin might not be seen very often (low SOV - Share of Voice).
If you have dozens or hundreds of Pins and if you stay with the $7,000 budget, each individual pin will get fewer impressions.

The higher your budget, the more impressions you get and the more often your pins will be displayed on the map.

I want to pause/resume my advertising. What should I do?

You can pause/resume your advertising at any time by following these steps:

  • Sign into your account at waze.com/business.
  • From the left panel, go to Account Settings and then Details.
  • Click Pause Advertising.

Your account will be paused until you click Resume Advertising. Ads will not be served and your branded Pin won't appear on the search results.

Please note: If you stop advertising in the middle of the month, you will be charged only for the impressions accumulated until then.

If you face any issues with pausing or resuming your account please contact us here.

How can I display my ads according to my business's opening hours?

If you have a very limited budget, you can maximize it by choosing to display your ads only during your business's opening hours. 

Once the opening hours of each location are updated, follow these steps:

  1. Sign into your account at waze.com/business.
  2. From the left panel, go to Manage Campaigns and select a campaign from the list.
  3. Under "Targeting", expand Business Opening Hours.
  4. Mark the checkbox Show ads based on the opening hours of each location.
  5. Click Update Campaign.
We recommend keeping Promoted Search option available 24/7 for Waze drivers to get info about your business at any time.

How can I provide account access to additional users?

You can provide access to the account to any Waze username (private or business).
1. Go to the Account Settings and then Access
2. Enter the username in the empty field
3. Select the access type from the drop-down menu:
  • Read only – Can view the account but cannot perform any changes
  • Full – Can edit and manage the account.

4. Click Add Access.

To delete a username from the access list, simply click the Delete button next to the username.
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