When you create a Waze Ad Manager account, you start with a basic structure of 2 campaigns, 1 ad and 1 location. This article explains the basic account structure and the first steps of setting up an account.
What you start with
Every new Waze Ads Manager account starts with:
- 1 location with the business information you provided during account set up
- 1 ad with a default image that reflects your business category (restaurant, gas station, etc.).
- 1 Search campaign, serving your default ad on all the account's locations.
- 1 Pin campaign, serving your default ad on all the account's locations.
If you're ready to start advertising with the basic account structure, no additional action is required.
If you're not ready to start advertising just yet, we recommend that you pause the account and set up your locations, ads and campaigns first.
Set up ads
Every new account in Waze Ads has a default ad that's connected to your default Pin and Search campaigns. This ad is created with a generic image that reflects your business's category, and with the Drive There call to action.
Set up campaigns
Every new account in Waze Ads has 1 search campaign and 1 pin campaign. These campaigns are set to advertise the default ad and all the account's navigable locations.
The pin campaign's budget is the monthly budget you've set when you first created the account, while Search is offered at no charge, as long as you have campaigns of other ad formats active on Waze.
Set up locations
The business name, description, and address you have entered during account creation are the details of the first location in your account. Learn how to edit this location or disable it, and how to add locations.
Set up users & permissions
Add additional users to view and co-manage your account in Account Setting > Access. Learn more.
Set up billing & invoice details
Edit your payment method or add details to your future invoices (official company name, tax identification number, etc.) in Account Settings > Billing. Learn more.