First steps with Waze Ad Manager

​When you create a Waze Ad Manager account, you start with a basic structure of two campaigns, one ad and one location. This article explains the basic account structure and the first steps of setting up an account.

What you start with

Every new Waze Ads Manager account starts with:

• One location with the business information you provided during account set up
• One ad with a default image that reflects your business category (restaurant, gas station, etc.).
• One Search campaign, serving your default ad on all the account's locations.
• One Pin campaign, serving your default ad on all the account's locations.

If you're ready to start advertising with the basic account structure, no additional action is required. 

Ensure your business stands out on the Waze map and search results by replacing the generic logo with your own business logo, right after creating an account. Learn how.

If you're not ready to start advertising just yet, we recommend that you pause the account and set up your locations, ads and campaigns first.

Learn more in the video below.

How to use Waze Ads

Set up ads

Every new account in Waze Ads has a default ad that's connected to your default Pin and Search campaigns. This ad is created with a generic image that reflects your business's category, and with the Drive There call to action.

Learn how to edit this ad or create a new ad within a campaign.

Ensure your business stands out on the Waze map and search results by replacing the generic logo with your own business logo right after creating an account.

Set up campaigns

Every new account in Waze Ads has one search campaign and one pin campaign. These campaigns are set to advertise the default ad and all the account's navigable locations. 

The pin campaign's budget is the monthly budget you've set when you first created the account, while Search is offered at no charge, as long as you have campaigns of other ad formats active on Waze.

Once your account and ad are approved, these campaigns immediately go live. You can leave the default campaigns running as they are, edit or disable them, and create new and advance campaigns.

Set up locations

The business name, description, and address you have entered during account creation are the details of the first location in your account. Learn how to edit this location or disable it, and how to add locations.

Set up users & permissions

Add additional users to view and co-manage your account in Account Setting > Access. Learn more.

Set up billing & invoice details

Edit your payment method or add details to your future invoices (official company name, tax identification number, etc.) in Account Settings > Billing. Learn more.