The Waze Inventory Prediction tool uses a prediction model that smartly observes recent app usage at different points all over the world.
The tool aggregates data points and learns about the potential number of Pin and Takeover impressions your ads can deliver in certain metro areas, countries or regions.
For Takeovers, the tool also takes into account the number of stops on any given route where the possibility of delivering a Takeover exists. The inventory predictions tool does not currently support Search and Arrow ad formats.
Benefits of using the inventory prediction tool
By using the inventory prediction tool, you can understand the potential of area of interest (location, city, state, etc.) and how much you can actually invest in each area and ad format.
Ready to run a new prediction? Visit Run new prediction for a complete step-by-step manual.