Content policies

Google has developed the following policies to ensure overall program quality and a positive user experience for everyone. Any individual or business processing transactions with Google Wallet for Business must adhere to these policies.

Google reserves the right to expand or edit these policies at any time. Google will also exercise its sole discretion in the interpretation and enforcement of these policies in conjunction with the program's Terms of Service. Products, goods, services and other items not listed below may still be restricted.

Unacceptable product categories Examples
Academic paper-writing and test-taking services Pre-written essays, thesis papers, and dissertations; offers for paper-writing or test-taking services
Adult goods and services Pornography and other sexually suggestive materials (including literature, imagery and other media); escort or prostitution services
Alcohol Payment processing of beer or liquor. Alcohol content is permitted for the purposes of allowing a user to save a “show and scan” object to Google. Learn more about the exceptions.
Animals and regulated species Animal parts, blood, or fluids; noxious weeds; prohibited seeds; plants or other organisms (including product derivatives) in danger of extinction or whose trade is otherwise regulated by law
Bulk marketing tools Email lists, software, or other products enabling unsolicited email messages (spam)
Child pornography Pornographic materials involving minors, or content that can be perceived as pedophilia erotica
Copyright media and software Unauthorized copies of books, music, movies, and other licensed or protected materials including copies without proper attribution; and unauthorized copies of software, video games and other licensed or protected materials, including OEM or bundled software
Counterfeit and unauthorized goods Replicas or imitations of designer or other goods; items without a celebrity endorsement that would normally require such an association; fake autographs; currency; stamps; tickets; other potentially unauthorized goods
Devices or techniques for unlocking technical protection measures Mod chips or other devices for circumventing technical protection measures on digital devices, including for unlocking iPhones
Drugs and drug paraphernalia Controlled substances, narcotics, illegal drugs, and drug accessories, including psychoactive and herbal drugs such as salvia and magic mushrooms and materials promoting their use; or legal substances, such as plants or herbs, in a manner that suggests ingesting, inhaling, extracting or otherwise using any substance or compound from the legal substance will provide the same effect as an illegal drug, compound or substance or that will provide unsubstantiated health benefits
Financial or other regulated products, services, securities, and stored value Payment processing is forbidden for the following services: investment consulting; refinancing or transfer of non-collectable debt; stock brokerage; manual cash disbursements; transfers involving any virtual currency, money orders; traveler's checks; stocks, bonds, or related financial products; insurances; units in collective investment schemes; stored value cards; credit services (not including credit reports or scores provided to a consumer by a consumer reporting agency); provision of services regulated or prohibited by applicable law.
Under certain conditions, some financial services would be permitted for the purposes of allowing a user to save a “show and scan” object to Google. Learn more about the policy exceptions.
Fund solicitations Donation solicitations from parties without a valid 501(c)(3) tax exempt status clearly displayed to the public; solicitations from parties without valid proof of exempt tax status or proof of registration with the relevant country's regulatory bodies and authorities; and political organizations that have registered with the FEC
Gaming/gambling Lottery tickets, sports bets, memberships/ enrollment in online gambling sites, and related content. Promotion of offline brick and mortar casinos is allowed.
Government IDs, documents, or uniforms Including but not limited to government issued IDs, passports, diplomas, noble titles, and uniforms, except if sold by an authorized government agency or by a supplier accredited by an authorized government agency
Hacking and cracking materials Manuals, how-to guides, information, or equipment that violate the law by damaging or enabling unlawful access to software, servers, websites, or other protected property
Human parts Organs or other body parts; body fluids; stem cells; embryos
Illegal/Stolen goods Materials, products, or information promoting illegal goods or enabling illegal acts; goods you do not own or have the right to sell; goods produced in violation of a third party's rights; smuggled goods and goods in violation of export, import or labeling restrictions; motor vehicles subject to transfer restriction; goods recorded on public registers (such as real estate) and whose transfer requires formalities that cannot be legally completed online. Note: You are solely and completely responsible for verifying that all items you sell are authentic and legal.
Illegal telecommunications equipment Devices intended to obtain cable and satellite signals for free, cable descramblers and black boxes, access cards, access card programmers and unloopers, unlawful tools or products to modify cellular telephones, and other equipment deemed unlawful by the Federal Communications Commission (FCC) or other competent regulatory body in the country in which the goods are offered for sale
Miracle cures Unsubstantiated cures, remedies or other items marketed as quick health fixes
Multi-level marketing and wealth creation programs Multi-level marketing programs (including online payment randomizers), matrix, pyramid, Ponzi schemes, wealth creation programs, paid to click schemes, and all similar programs
Offensive goods Goods, literature, products, or other materials that:
  • Defame or slander any person or groups of people based on race, ethnicity, national origin, religion, sex, or other factors
  • Defame or slander any person or groups of people protected from defamation or slander by applicable law (such as the protection afforded to the royal family in some jurisdictions)
  • Encourage or incite violent acts
  • Promote intolerance or hatred
  • Promote or support membership in terrorist groups or other organizations prohibited by law
  • Promote revisionist theories proscribed by applicable law
  • Contravene public morality
Offensive goods, crime Crime scene photos or items, such as personal belongings, associated with criminals or a criminal act
Precious materials Bulk sales of rare, scarce, or valuable metals or stones
Prescription drugs and medical devices Drugs or other products requiring a prescription by a licensed medical practitioner, veterinarian or any online pharmacies or whose distribution is otherwise regulated; medical devices that require government authorization for distribution; and drug test circumvention aids. Health related product promotion is permitted, subject to certain conditions and restrictions, to enable a user to save show and scan objects to Google. Learn more about the policy exceptions.
Protected cultural items and artifacts Material covered by the UNESCO 1970 Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property or otherwise restricted by law from sale, export or transfer; Artifacts, cave formations (speleothems, stalactites, and stalagmites) and grave-related items that are protected under federal laws, such as The Federal Cave Resources Protection Act of 1988, and the Native American Grave Protection and Repatriation Act
Pyrotechnic devices and hazardous materials Fireworks and related goods; toxic, flammable, and radioactive materials and substances;gunpowder; explosives
Regulated goods Air bags; batteries containing mercury; Freon or similar substances/refrigerants; chemical/industrial solvents; medical procedures; car number plates; police badges and law enforcement equipment; lock-picking devices; medical devices; pesticides and insecticides; postage meters; passive fitness equipment and electrostimulators; recalled items; slot machines; surveillance equipment that is primarily used to obtain unlawful interception of wire, oral, or electronic communications and/or to facilitate the unlawful view or recording of individuals; goods regulated by government or other agency specifications.
Traffic devices Radar jammers, license plate covers, traffic signal changers, and related products
Travel packages and offers Payment processing for travel services, including hotel, flight, cruise and car reservations, travel clubs, etc. All travel related content enabling a user to “show and scan” an offer, boarding pass or ticket is permitted. Additionally, travel packages and offers are an acceptable product for users of Google Wallet Instant Buy.

Learn more about this policy exception.

Tobacco and cigarettes Cigarettes, cigars, chewing tobacco, and alternative products
Weapons Firearms, ammunition, and other items including but not limited to firearms, disguised, undetectable or switchblade knives, martial arts weapons, silencers, ammunition, ammunition magazines, BB guns, and tear gas. Under certain conditions, some products and services would be permitted for the purposes of allowing a user to save a “show and scan” object to Google. Learn more about the policy exceptions.
Wholesale currency Discounted currencies or currency exchanges; currency backed by precious metals