Google Analytics
Google Analytics is Google's platform for providing web and mobile analytics data. Google Analytics is tightly integrated with Tag Manager:
- Deploy Google Analytics with Tag Manager
- Google Analytics events
- Google Analytics custom dimensions
- Google Analytics Content Groups
- The Google Analytics user ID
- Google Analytics ecommerce
- Measure activity across domains
- Google Analytics dynamic remarketing
- Google Analytics for mobile apps
- Google Analytics settings variable
- Google Analytics App + Web properties (beta)