Google Analytics
Google Analytics is Google's platform for providing web and mobile analytics data. Google Analytics is tightly integrated with Tag Manager:
- Google Analytics 4 tags
- Deploy Universal Analytics with Tag Manager
- Universal Analytics events
- Universal Analytics custom dimensions
- Google Analytics Content Groups
- The Google Analytics user ID
- Universal Analytics ecommerce
- Measure activity across domains
- Universal Analytics dynamic remarketing
- Google Analytics for mobile apps
- Google Analytics settings variable