Universal Analytics [Legacy]
Universal Analytics was Google's platform for providing web and mobile analytics data.
Universal Analytics will be deprecated on July 1, 2023 (July 1, 2024 for Analytics 360 properties). To avoid losing data, migrate to Google Analytics 4 as soon as possible.
- The Google Analytics user ID
- [UA] Deploy Universal Analytics with Tag Manager
- [UA] Universal Analytics events
- [UA] Google Analytics Content Groups
- [UA] Universal Analytics e-commerce
- [UA] Universal Analytics dynamic remarketing [Legacy]
- [UA] Measure activity across domains [Legacy]
- [UA] Google Analytics settings variable [Legacy]