Data privacy and security

Our privacy policy

At Google, we are keenly aware of the trust you place in us and our responsibility to keep your privacy and data secure. As part of this responsibility, we let you know what information we collect when you use our products and services, why we collect it, and how we use it to improve your experience. The Google privacy policy & principles describes how we treat personal information when you use Google's products and services, including Google Tag Manager.

Data collected by Google Tag Manager

In order to monitor system stability and performance, Google Tag Manager may collect some aggregated data about tag firing. This data does not include user IP addresses or any user-specific identifiers that could be associated with a particular individual. Other than data in standard HTTP request logs, all of which is deleted within 14 days of being received, Google Tag Manager does not collect, retain, or share any information about visitors to our customers’ properties, including page URLs visited. Learn more about our use of Google Tag Manager data in our terms of service.

ISO 27001 certification

Google has earned ISO 27001 certification for the systems, applications, people, technology, processes, and data centers serving a number of Google products, including Google Tag Manager. Download our certificate here (PDF) or learn more about ISO 27001.

Data Processing Amendment

The Google Ads Data Processing Terms are meant for businesses established in the territory of a member state of the European Economic Area (EEA) or Switzerland, or that, for other reasons, are subject to the territorial scope of the General Data Protection Regulation (GDPR). Learn more.

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