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Data Processing Amendment

The Google Tag Manager Data Processing Amendment is meant for businesses established in the territory of a member state of the European Economic Area or Switzerland, or that, for other reasons, are subject to the territorial scope of the national implementations of Directive 95/46/EC.

The Data Processing Amendment is available in Admin > Account > Account Settings. Users with Admin access for a Google Tag Manager account can review the Data Processing Amendment and accept it if they so choose. Once accepted, it is possible to review the contents of the accepted amendment.

Acceptance of the Data Processing Amendment is optional and does not affect the functionality of Tag Manager in any way.

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