Configure Tag Firing Options to control how a tag fires. These options are found in the Advanced Settings of any tag definition in a web container. Select from the following options:
- Unlimited: Tags will fire whenever triggers tell it to. (This option is only used with tag sequencing.)
- Once per event: The tag will fire only once when the specified event occurs. This can be used when you need to prevent multiple pieces of the same data from being added to the data layer.