Tag firing options

Control how tags are fired on web pages.

You can control how a tag fires using Tag Firing Options, which is found in the Advanced Settings of any tag definition in a web container. You may select from the following settings:

  • Unlimited: Tags will fire whenever triggers tell it to. (Used only with tag sequencing)
  • Once per event: The tag will fire only once when the specified event occurs. This might be used when adding information to the data layer. There is no need to add multiple pieces of the same data to the data layer, so the tag is only fired once.
  • Once per page: The tag will fire only once per page load. This might be used for example if you were loading an external JavaScript library, which would only need to happen once when the page loads.
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